What's even more interesting is the objective of the author, a member of a music band: to promote his music while simultaneously taking us to his MySpace page . An ideal example of viral marketing that's highly enjoyable and acceptable.
What the author is proposing is: I'll give you this applet and, if you want, find out who I am. What's more, since we've just produced an album, I'll give you my favorite song, indifference . You can download it from shop the same page where he introduces himself as the author.
I owe my first encounter with graphic synthesis to Dave Gray , founder and CEO of XPLANE , and to the magazine that made them known beyond the US, Business 2.0 , which used it to explain the complex business models of the early Internet era. Especially in the B2B sector , his graphic concepts were a revelation to me.
This type of consulting, little known in our country, aims to clarify complex concepts and allow non-experts to understand them.
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