Clear and concise subject line
Subscribers need to know what your email is about at a glance. A subject line that finland phone number library accurately reflects the content of your email will improve open rates and subscriber satisfaction. See how Sephora communicates the topic of a newsletter with short sentences and attention-grabbing emojis.
catchy subject line
An example of an eye-catching subject line in Sephora's newsletter
Catchy header
A visually appealing header with a visible CTA serves to capture attention. It can encourage recipients to read further and engage with your email. For example, Garmin included a short paragraph as an introduction and an option to learn more for those who are interested.
email marketing template example
An example of an email marketing template
Relevant and valuable content
This is definitely one of the key points. The email should provide informative content, such as product updates, promotions, or helpful resources. Also, try to avoid long sentences in favor of more concise sentences. See how VanDusen Botanical Garden communicates its message through short sentences and bullet points.
concise and informative email
An example of a concise and informative email
Exceptional images
According to Movable Ink , the human brain processes visual content 60,000 times faster than text. Incorporating high-quality images, graphics, or videos can help your text be more easily perceived and capture your recipient's attention. Check out MODE's email template and how it uses different visuals to see how it stacks up against its competitors.
email template
