Making it our favorite creative lead generation idea. Here's an example from cambodia email list 195181 contact leads Hero Conf, a PPC conference: Creative lead gen direct mailWhile this strategy is more lead nurturing than generation (they had to get addresses to send this mail out), it works well for a yearly conference that needs to generate new leads every year.They likely gather addresses from attendees and use them to follow-up and generate interest the next year. Even better, it works well for B2B, because your favorite search engine, Google, can give you company addresses. Give it a try: Who is your dream client? Look up the company address and outreach with some snail mail.
2. Offer personalized templates Generic, lame templates are so last year. Consider generating a custom template for each lead rather than just sending everyone the same template, creating a better user experience. For example, rather than creating a privacy policy template that users have to type their info into, Shopify created this template: Creative lead gen B2B ShopifyUsers fill out their name, email, and store name and Shopify sends them a customized template leads can place on their website. Downloading it also signs you up for a free trial of Shopify, which feels a little icky, but they do make it pretty easy to opt-in or opt-out.
