Organic CAC calculation method Organic CAC = Cost spent mozambique email list 150000 contact leads on naturally acquired customers / Number of customers acquired For example, if you successfully acquired 30 new customers through organic search traffic on Google search engine and paid 1 million yen for SEO measures, the formula for calculating Organic CAC is as follows: Organic CAC＝1 million yen ÷ 30 people＝33,000 yen 2. Paid CAC calculation method Paid CAC = Cost spent on web advertising etc. / Number of customers acquired For example, if you spend 2 million yen on web advertising, SNS advertising, and affiliate advertising and acquire 80 new customers, the formula for Paid CAC is as follows: Paid CAC = 2 million yen ÷ 80 people = 25,000 yen 3.
Blended CAC calculation method Blended CAC = (Marketing expenses + Sales expenses) / Number of new customers acquired For example, if you spend 5 million yen on sales activities and acquire 100 new customers, the formula for Blended CAC is as follows: Blended CAC = 5 million yen / 100 people = 50,000 yen [3] The relationship between CAC, LTV, and unit economics CAC is closely related to LTV and unit economics. 1. Relationship with unit economics To reiterate, unit economics is an indicator that shows profitability per customer.
