Look.
It is in each interaction with a potential customer that it is really determined whether a service has a good experience or not.
If you are going to buy an iPhone and the product is incredible, the packaging is elegant, the features are amazing but the treatment of the salesperson who serves you is a disaster, surely your overall bulk sms portugal experience will be very bad.
Surely this has happened to you more than once in a restaurant, right?
To avoid this happening with your product or service, you can use the Customer Journey.
What is the Customer Journey (or Customer Experience Map) and what is it for?
We can define this tool as the comprehensive process that a person goes through from the moment they are presented with a need until they end up buying a product or service to satisfy it.
Or in simple terms: Try to remember when was the last time you were able or unable to find an answer to your questions or solve the problems you had, easily and quickly. That is the Customer Journey.
Whether your brand is B2B or B2C; a startup or a global or local company, providing a quality experience to your prospect and client is a constant work of much learning and effort.
Therefore, it is key to know your audience, put yourself in their shoes and map each and every one of the interactions you make. This is where the Customer Journey comes into play.
The customer journey can be visualized as a map, which shows the experience offered from beginning to end. Thanks to this mapping, each stage in which your client encounters your brand is understood, covering each of them, from the initial commitment to a long-term relationship.
It’s important to create this kind of journey, as today’s customers are active participants in the marketing process. Personalization is now widespread; consumers know what they want and they unconditionally assume that brands know it too.
