New Lead Generation Campaigns have been incorporated into the Marketing Plans and budgets of many companies that have opted to innovate, increasing the allocation for these actions that provide us with broad results in the medium and long term. We are losing our fear of betting on new things and we see that the ROI they offer us is very interesting. However, another push that makes us decide to implement them is that our competition is already implementing them.
With Emailing to a Technological Database we can quickly filter the israel phone number list interest of the contacts to the point of generating BANT Leads , Telemarketing finishes the job by validating and qualifying said records and Leads looking for business opportunities and needs that they have. We can even go further: make cold calls in telemarketing actions focused on specific campaigns of partners and manufacturers.
For those prospects that we know need physical contact, within Traditional Marketing we will always find Networking Events capable of showing, at a commercial level, the solutions and services in a relaxed space and environment with well-planned recreational activities. The key to these actions of generating opportunities based on Physical or Virtual Events will be the ability we have to be creative in their planning. Although an event is not a campaign, it does encompass different campaigns a posteriori based on the results obtained with it.
Innovation within Lead Generation campaigns
New lead generation campaigns innovate by analyzing the current situation of the market, companies and prospects. They define new routes capable of reaching contacts and generating a lead .
One of the methodologies that has been implemented over the last few years has been Inbound Marketing . Marketing is responsible for attracting users to our company who are interested in our service or product. Not bad, huh? It will be a global campaign, in the medium and long term, to generate Leads through different Online Marketing channels .
But to execute it correctly, multiple online marketing tools are necessary : an email platform, a CMS, a blog, a social account manager, etc. Fortunately, the HubSpot Marketing Automation tool makes all the work easier for us.
Inbound Marketing is based on content, another of the actions that has had the most acceptance, especially among manufacturers, generating new and exclusive valuable content as a claim. Content Marketing is based on a strategy and planning for generating eBooks, Datasheets, Infographics, Videos … allowing us to differentiate ourselves from the competition and offer our expertise through a form or direct download. This 2016, as we saw last year, the leading content will be video .
Automated Marketing helps simplify our actions. The start and planning is the most complex part where we must program the steps that our Workflow will follow, focusing on an appropriate Lead Nurturing customized to our Buyer Persona that will allow us to automate the processes successfully. The key will be to have an automated Workflow capable of advancing leads through the Sales Funnel .
