Email marketing is a digital marketing strategy based on sending different types of emails for promotions, newsletters, or other relevant information related to your service or product.
The biggest upside of email marketing is that it is a cost-effective strategy that reaches a wide variety of leads at once.
By using email marketing you can guarantee a more personal touch than you would with social media advertising. It offers a much better chance that your lead will be enticed with personalization, rather than just scrolling through their feed and not seeing anything that applies to their needs.
Different from cold emailing, in email marketing you've already engaged albania phone number list with your leads, therefore you're able to segment your audience accordingly, so that everyone receives the right types of emails.
These emails include:
Promotional emails
Welcome emails
Newsletter emails
Lead nurturing emails
Invite emails
Email surveys
However, sending emails automatically all to one same list is not the best strategy. So the best investment you can make is on an email marketing platform that will help you segment your lists, create great email campaigns, offer reporting and analytics for you to see how your emails are doing, and so much more.
Some platforms, such as GetResponse, also allow you to hold webinars, which are a great way to engage on a more personal level with your leads or clients.
Let's dive into the platforms!
1. Mailchimp
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Overview
Among its many features, Mailchimp offers the opportunity to create and send your own newsletters to your subscribers.
You can create your own newsletters from scratch or use one of their many templates to help you.
Once you've created them, schedule their publication or send them directly.
Once the newsletter is sent, you can track various metrics, such as open rates, click-through rates, and conversion rates, to measure the effectiveness of your campaign.
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Pricing
Free trials and a free plan
You can try Mailchimp for free, except for the Premium plan.
Advanced email list segmentation
A/B testing
MailChimp does not have technical support
Certain tools and features require additional cost
Overview
Moosend is an email marketing automation software with world-class features, automation flows, and lead-generation tools that help you grow your business.
Moosend will help you:
Send email marketing campaigns
Create email campaigns to engage with your audience like a pro.
Manage Your Audience
Use advanced segmentation features, get organized with subscriber tags, and minimize unsubscribes.
