family or colleagues. It's probably happened to you. Normally, when someone recommends something to us, this gives us confidence and we are more likely to buy the product or service that they recommend to us than oman telegram data that of a brand we don't know. Word of mouth advertising remains a surefire tactic when it comes to acquiring a service or product. Let's see why below. Why does word of mouth advertising work?

Nielsen conducted a survey to find out how effective word-of-mouth advertising is. It revealed that 84% of consumers worldwide trust word-of-mouth recommendations, which come mostly from friends and family , rather than from other advertising media. Word-of-mouth advertising is a good way for a brand to gain recognition. It is a strategy suitable for any company, since it does not require a large financial investment, but it does require marketing knowledge.