What is Remarketing? | Tresbombillas Online Marketing Agency
03/03/2021
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Remarketing or retargeting is an online advertising technique. It consists of displaying advertisements specifically designed for users who have previously visited a specific website.
If a user has visited a page but has not made a purchase, remarketing is used. This technique is used to reach out to the user again and offer them the product or service they were interested in. The remarketing strategy is a solution found within Google Adwords. It is the most focused on return on investment (ROI).
The main benefit of remarketing is that it allows you to reach the user again. This user must have previously visited an online store or any other website, without completing the purchase process. Therefore, with remarketing you can remember and offer the potential customer the product or service that they have been interested in at some point. In other words, you connect with a customer who has many more opportunities to convert.
How does remarketing work?
When a user accesses a website, they are detected by a vp maintenance email lists cookie. A cookie is a file created by a website that contains data which is stored in the user's browser. In this way, the website can consult the browser's previous activity and thus learn about its movements and history. With this information, it can offer more appropriate content based on its habits.
The information provided by the cookie allows the user to be added to a remarketing list, which serves as guidance for carrying out a Google Adwords Display campaign and allows the creation of personalized ads based on the action the user has performed on the website.
What is Remarketing? | Tresbombillas Online Marketing Agency
Types of remarketing
1. Display or standard remarketing:
It consists of displaying an advertisement while the user browses other websites or applications associated with the display network. It also involves searching for terms related to the products or services offered by the page in question on Google.
2. Search Remarketing:
When a user is interested in a product and searches online for keywords related to the product, a personalized ad will appear for the customer. For this type of remarketing, personalized search ad campaigns are created. These are shown to users who have already visited your website. And you adapt bids and ads to these visitors when they search on Google and search partner websites.
3. Dynamic remarketing :
Dynamic remarketing goes one step further. It allows you to show people who have visited your website ads that contain products and services that the user has already viewed. But this time, they don't need to be searching for something related to your product. That is, when the user connects to the Internet again and does any kind of search, they will see your company's dynamic remarketing ad. This type of remarketing generates sales opportunities by getting people who have previously visited your website to return to it and finish what they started.
4. Video Remarketing:
Show ads to users who have previously interacted with a YouTube channel or its videos, or who are browsing YouTube and viewing videos or websites.
5. Remarketing for mobile apps:
Allows you to show ads to people who have already used your mobile app, or who have already visited your mobile website while using other mobile apps or browsing other mobile websites.
6. Email List Remarketing:
Customer segmentation is used. Using the email addresses that customers provide, you can create personalized advertising for them. When these users access YouTube, Gmail or Google Search, you can show them ads.
Advantages of remarketing for your company
1. Brand reminder:
Remarketing makes it easier to stay in the user's mind. Ads directed at users who have already visited your website make the company-customer relationship closer. And it allows users to remember that the advertised company is a valid option to satisfy their need.
2. Increase in conversions:
With this strategy, you can convert many potential customers into final customers. This is achieved by targeting users who were previously interested in the product or service in question.
3. Brand loyalty:
Remarketing techniques help customers interact with the brand and stay active. Remarketing builds trust between the customer and the company, which is perfect for making the customer decide to buy.
