Increasing sales with email marketing is achieved with good tools, but also by applying the appropriate techniques. In the previous article we already gave you some key points and, in this second part, we want to expand the possibilities for you to choose from.
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5 more techniques to increase your sales with email marketing and get results
1. It makes it easier to close the sale through other channels.
2. Write an attention-grabbing message header
3. Perform an A/B test
4. Don't overdo the amount of emails you send
5. Always use the second person in your messages
5 more techniques to increase your sales with email marketing and get results
Remember that any email marketing technique for SMEs or agencies vp security email lists must be consistent. That said, there are other possibilities that can help you achieve higher conversion rates.
1. It makes it easier to close the sale through other channels.
Email marketing is a very valuable option, but there are still people who prefer the phone or WhatsApp , especially when it comes to high amounts or non-tangible goods in physical form. Ideally, you should have this option open, especially for issues related to incidents or customer service. Some travel companies, such as the airline Vueling , allow this through their messages. How do you apply it? The truth is that it is very easy: you just have to include this contact at the end of the message in your emails. If you can include the type of services you offer, even better.
Vueling
Vueling
2. Write an attention-grabbing message header
A good header is a must if you want to have any chance of success. Many people no longer bother to open a message if they think it won't interest them, and instead read the header first.
#ctaText??# Can you generate email subscribers from offline strategies?
What should you keep in mind when writing a good headline? The first and most important thing is to avoid false promises or overpromises . Secondly, to always opt for short and striking sentences . Finally, the inclusion of some real data or numerical figure .
Messages that are opened are conversion opportunities, so you should give this point the importance it deserves.
3. Perform an A/B test
Pre-testing is one of the most valued features by companies because it allows them to segment messages. Mittum offers the possibility of carrying out an A/B test , which will make it easier to send messages that generate interest. The option of sending two variants allows you to quickly see which one works best . The curious thing is that 51% of companies still do not carry out this test .
Another advantage of applying this technique is that changes are easy to implement on the fly. As a result, it is a way to improve your email marketing gradually and progressively.
4. Don't overdo the amount of emails you send
Consistency is one of the essential premises in marketing, but saturation of messages is the main way to end up in the SPAM folder . And this is the same as wasting time and money. You have limited opportunities, so you should not waste them under any circumstances.
Take a moment to analyse your potential client and don't play it cool: how many messages are they willing to receive? From there, you can structure a coherent sending strategy.
5. Always use the second person in your messages
Impersonality is the best way to ruin any commercial communication, that is clear. However, the use of the second person, although widespread, must respond to a logic.
For example, if you have a young client from the millennial or Z generations, using the informal form becomes almost obligatory . More mature clients or companies such as law firms may have to opt for the formal form of “usted” . And, of course, take into account regional or national variants. The second person plural is not the same in all regions of Spain (in the Canary Islands, “ustedes” is used instead of “vosotros”) and the same is true in Mexico and Latin America in general.
