What Is Email Segmentation?
Posted: Tue Dec 03, 2024 10:20 am
#1: Know The Types of Segmentation Bases
Knowing how to segment a market is not a straightforward task. Done right, it can improve the effectiveness of your marketing campaign and sales efforts. Done poorly, and it can result in wasted marketing dollars and lost opportunities to reach a new subscriber.
As Forbes notes,2 “If you don’t spend the time to think about your audience usa business email list and gather some intelligence about their needs and challenges, you are less likely to get the outcome you want.”
Therefore, it’s helpful to break segmentation down according to categories:
Demographics – Demographic segmentation is the most typical segmentation base since it’s fairly easy to gauge and categorize. Such factors tend to be strong indicators of consumer preferences. They include:
Age
Sex
Religion
Family size
Education
Socio-economic status
Job
Here at Power Digital, we can provide you with a full-service email marketing strategy and implementation that segments your lists and helps you generate the most ROI possible. This includes fully stacked email campaign creation, strategic campaign development, and turnkey marketing automation.
What does that look like? Reach out to our digital marketing agency today to discover more on SMS marketing and SMS compliance.
Geographic Location – Where a person lives can impact the products or services they desire or the messaging they respond to. Common variables include:
Country
City
State
Population density
Language
Climate
Psychology – Somewhat more difficult to measure, these may represent underlying factors that motivate consumers to make a purchase or take an action. They include:
Brand loyalty
Values
Rate of product use
Engagement levels
Location in the sales funnel
Personality
Lifestyle
Income level
Behavioral – In behavioral segmentation, you can also break down consumers by the actions they take. This includes:
Buyer stage
Benefits they look for in a specific product or service
Buyer intent
User status
Engagement
Stage in the buyer’s funnel
In all likelihood, you’ll want to pull a combination of bases to tailor your segmentation toward your product. While it’s possible to go by a singular variable, a multivariable grouping will almost always be more useful and effective.
Knowing how to segment a market is not a straightforward task. Done right, it can improve the effectiveness of your marketing campaign and sales efforts. Done poorly, and it can result in wasted marketing dollars and lost opportunities to reach a new subscriber.
As Forbes notes,2 “If you don’t spend the time to think about your audience usa business email list and gather some intelligence about their needs and challenges, you are less likely to get the outcome you want.”
Therefore, it’s helpful to break segmentation down according to categories:
Demographics – Demographic segmentation is the most typical segmentation base since it’s fairly easy to gauge and categorize. Such factors tend to be strong indicators of consumer preferences. They include:
Age
Sex
Religion
Family size
Education
Socio-economic status
Job
Here at Power Digital, we can provide you with a full-service email marketing strategy and implementation that segments your lists and helps you generate the most ROI possible. This includes fully stacked email campaign creation, strategic campaign development, and turnkey marketing automation.
What does that look like? Reach out to our digital marketing agency today to discover more on SMS marketing and SMS compliance.
Geographic Location – Where a person lives can impact the products or services they desire or the messaging they respond to. Common variables include:
Country
City
State
Population density
Language
Climate
Psychology – Somewhat more difficult to measure, these may represent underlying factors that motivate consumers to make a purchase or take an action. They include:
Brand loyalty
Values
Rate of product use
Engagement levels
Location in the sales funnel
Personality
Lifestyle
Income level
Behavioral – In behavioral segmentation, you can also break down consumers by the actions they take. This includes:
Buyer stage
Benefits they look for in a specific product or service
Buyer intent
User status
Engagement
Stage in the buyer’s funnel
In all likelihood, you’ll want to pull a combination of bases to tailor your segmentation toward your product. While it’s possible to go by a singular variable, a multivariable grouping will almost always be more useful and effective.