Hi Francesco, thank you for accepting this interview. First of all, tell us something about yourself.
I have been accompanying companies for more than twenty years in a practical and concrete way to best approach the opportunities offered by digital for their different needs.
For more than 10 years I have been a teacher in university Masters greece phone number library and Business Schools in the field of Communication, marketing, sales network and Human resources.
Do you have any updated LinkedIN data to share with us, especially on Italian users?
Today on LinkedIn we are almost 19 million users in Italy alone, but what makes the most difference today is the multitude of specific data that each one shares: from the professional qualification, company, business sector, skills etc.
It's been a few years since Microsoft acquired LinkedIn: about 7. You've always known and used LinkedIn: what's your opinion on the evolutions post-acquisition by Microsoft?
The most interesting development is undoubtedly the growth of LinkedIn’s advertising system , which now includes the integration with company data we mentioned earlier.
This has increased the number of different LinkedIn business sectors to more than 500 , up from just 147 previously.
⇒ Check out the very useful updated list of all LinkedIn business sectors !
Can you make a quick list of all the types of ads available today on the LinkedIn Ads platform?
Of course, currently the types of ads on LinkedIn Ads are:
Ads with a single image
Image ads in form format
Video Ads
Event Announcements
Text Ads
Message Format Announcements
Follower Ads
Spotlight Ads
Job offers announcements
Document Announcements
Conversation format ads
From your perspective, do campaigns aimed at increasing followers on a LinkedIn brand page make sense? Are they useful for lead generation or just functional for vanity metrics?
I always explain that LinkedIn is about quality, not quantity .
So on an organic level, followers are really almost just vanity metrics, especially with the little visibility that page posts enjoy nowadays.
