Women who open an email are more likely to convert on a tablet. Meanwhile, men are more likely to convert via smartphone.
56% of brands that use an emoji have a higher open rate than those that don't.
Emails that include videos have 96% higher click-through rates than those that do not.
49% of companies automate their email strategy.
Using the word “ thank you ” in the subject line will generate higher open rates.
28% of consumers say they would like to receive more promotional offers. In fact, keep business mailing list italy this in mind when boosting online marketing strategies. This percentage indicates that more than once a week would be ideal.
Email is the number 1 channel for sharing content. Users are three times more likely to share on social media if they receive it via email.
A personalized email increases conversion rates up to six times more than a generic one.
Around 67% of shopping carts are abandoned. Fortunately, you can boost your online marketing strategies by sending a reminder message and you will get a 40.5% chance of it being opened.
More email marketing data
Nearly 70% of people over 45 are susceptible to humor in affairs.
72% of consumers say email is their preferred communication channel when it comes to marketing communications.
Users are twice as likely to interact with an email than with a company's Facebook profile.
3.- Mobile marketing
Advertisers spend 51% of their total budget on mobile ads.
89% of people who use smartphones use apps. While only 11% of users access standard websites.
Facebook is the most popular app, with 19% of time spent on it.
Pinterest is the number one social network in mobile, driving 64% of referral traffic from smartphones and tablets.
57% of all mobile users will not recommend a business if its mobile website is poorly designed or unresponsive.
40% of all mobile users are searching for a local business or interest.
Mobile websites that load in 5 seconds or less will end up with a viewing session that is 70% longer than their slower parts.
83% of mobile users say that navigation on a landing page should be fluid.
Data from SocialMediaToday shows that 57% of users would not recommend a company with a website that was poorly adapted to mobile devices to anyone.
An offer launched via mobile has 10 times more chances of converting than the same offer in print.
The number of emails opened on mobile devices has grown by 180% in recent years.
Mobile ad blocking has increased by 90% in the last year.
Mobile ad spending exceeded $143 billion in 2017. It is estimated to reach more than $247 billion by 2020.
More mobile data to boost online marketing strategies
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