Otherwise, it risks ethiopia email list 150000 contact leads leading to a certain annoyance on the part of the prospect. We must therefore be careful: who knows if a personalized birthday email is not perceived by some as an intrusion into privacy? It is therefore a question of remedying the problem of customer saturation with poorly measured commercial prospecting and which manifests itself with adblocker software, the multiplication of Trash email addresses because of spam and poorly adapted communications. By adopting marketing automation, it is therefore a question of ensuring, upstream, that we adopt the right tone, the appropriate frequency and that we precisely define the limits that are appropriate for a relationship that remains commercial - although it tends to be personalized and adapted as much as possible.
In short, it is a lasting support for the prospect through the different phases of maturity that he goes through, namely: searching for information the birth of need identifying the right offer the act of purchasing loyalty in its desire to convert prospects into customers, marketing automation aims to automate certain tasks with low added value including: – emailing campaigns , programmable in advance and according to different conversation scenarios commonly called workflows that correspond to the different anticipated journey patterns and different levels of customer maturity.
