If you haven't yet considered having an eMail Marketing strategy for your company, you are missing out on the endless advantages and opportunities that this tool can give you. Today we will list 10 benefits of using eMail Marketing tools for your company so that you don't waste another minute in boosting your results.
It doesn't matter if your company's line of business is industrial, commercial, selling products or services: the benefits of using eMail Marketing tools are big enough to pass up.
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Benefits of using eMail Marketing tools for your company
1. Great cost-benefit ratio
2. Scope level
3.Metrics of your campaign
4. Diversity of designs
5. Fidelity
6. Segment your databases
7. Personalize your emails
8. Schedule your responses
9. A totally ecological channel
10. Higher number of conversions
Benefits of using eMail Marketing tools for your company
1. Great cost-benefit ratio
Let's get straight to the point: you have a company and you want to know if your marketing strategies will be profitable. Among the great benefits of using email marketing tools is that it is one of the marketing channels that offers the greatest return on investment.
Mittum has different plans that will adapt to your needs, as well as a demo account with which you can try free sending of up to 2000 contacts in corporate accounts.
2. Scope level
It is proven that eMail Marketing is 40 times more efficient than Facebook and Twitter combined , since the click rate is higher through email, surpassing social networks in terms of reach.
In addition, with Mittum you can re-engage your Facebook users based on their behavior, such as whether they click or open your emails. With this, you can plan your messages not only through email but also through social ads on this social network.
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3.Metrics of your campaign
One benefit of using email marketing tools for your business is the ability to accurately measure and track the effectiveness of each of your campaigns. With Mittum you can instantly view reports with clear metrics on click or open rates, and it can also be integrated with third-party tools so you can integrate the results of your campaigns into your tracking Dashboard.
4. Diversity of designs
Email marketing is an excellent way to communicate directly with your clients and potential clients, and with Mittum you can send them a wide variety of communications depending on what you want to achieve through its Drag&Drop editor of responsive creatives.
5. Fidelity
While you are growing your database and achieving conversions, you can also maintain strong ties with your customers and achieve efficient engagement. Mittum allows you to find out which links have generated the highest level of engagement, as well as the behavior of your customers, so you can offer them more focused content that they really like.
6. Segment your databases
Another advantage of Mittum is being able to optimize your databases , and with this you will be able to segment the recipients of certain campaigns , making them much more targeted and efficient.
In addition, with this tool you can exclude contacts that have a bounce rate or who have unsubscribed, which will ensure that you maintain the reputation of your mailings.
7. Personalize your emails
Another clear benefit of using email marketing tools for your company is the power of personalization: customers want to be taken into account, to know that for your company they are unique, special and that you know their tastes and preferences.
Mittum allows you to personalize your emails to the maximum , for example, by greeting a new subscriber by name and welcoming them. Personal treatment is essential and is a benefit that you cannot obtain through other channels.
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8. Schedule your responses
With Mittum you can schedule monthly or weekly newsletters accounting directors email lists from anywhere, ensuring the deliverability of your messages and allowing you to use your staff for other activities or even – why not? – take a well-deserved vacation.
9. A totally ecological channel
By using traditional direct marketing you contribute to the cutting down of trees. Mittum, on the other hand, contributes to the environment as it is only developed digitally, therefore no paper is used.
10. Higher number of conversions
While the goal of using email marketing tools is not simply to increase sales, it is also about achieving and maintaining a close relationship with customers, a relationship that makes a difference and with which you will be able to gain their full interest.
However, by bringing together all the actions that allow this communication, by personalizing your shipments and by analyzing and channeling the results, you can only obtain greater conversions , and therefore obtain more economic benefits for your company.
