Don't try to get to the sale before time

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The value proposition of a landing page must be very clear. Otherwise, it will be one of the mistakes that will end up destroying the conversion without you even realizing it. Therefore, a good value proposition should be reflected in the overall message that is sent to the client.

And as a consequence, all the elements of that landing page must be there for a reason: to reinforce the message. If there are elements that hinder the transmission of the message, it will be of no use.

3.- The paradox of choice
errors that kill conversion

Ideally, your website should have enough content to answer any question your business owner database audience has. The problem comes when all that content is posted at once. Especially because it loses value.

Users have very short attention spans when browsing online. Therefore, you cannot make small mistakes that kill conversions. You need to take action and avoid small confusions.

Organization, therefore, is vital.

The points where users get stuck and tend to fall off are usually the most obvious and least likely points. A quick solution, therefore, is to link all your content and segment it by topic. This way, the user's attention will be continuously guided.

4.-
errors that kill conversion

For example, imagine that one of your landing pages is titled “ 10 Tips for Using Facebook Ads ” and it has attracted 100 users. If the goal of your landing page is to encourage leads to sign up, including links to registration times and pages would make sense.

However, this fact generates a significant drop in traffic. Why?

The problem could be that you haven't built a strong enough relationship with users to drive the sale. The paradox of creating a piece of content like that post is that, while it provides value, it also helps leads become customers.

The solution would be to attract users with more content focused on solving these types of questions. That is, instead of linking your CTA to a registration form , you could link it to a more complete, useful and appreciated ebook. Don't be in a hurry to sell.

5.- Bad choice of colors
errors that kill conversion

Colors influence whether a user converts or not. In fact, it is estimated that there are two ways to link color theory with landing pages:

Because of the contrasts and the combination of tones. Through mixing and contrasting, better experiences are created. Which unconsciously helps users to improve their readability and retention.
Because of the psychological association of colors. Each color has a meaning . Or at least, it makes the mind relate it to something. Users have classified each of them very well.
That's why one of the mistakes that end up with conversion is a bad choice of tones. Or the complete lack of colors.