10 tips to get your emails read

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Article updated 3 years ago by NewsMDirector
Tips to get your emails read

Getting your emails read is no easy task. Every day, your users receive a large number of emails and often they don't have time to read them or they simply don't want to respond. But you must always ensure that your opening buy a uae number rate is high. To do this, there are some tips to get your emails read.

TABLE OF CONTENTS
How to get your emails read?
1.- Hook your readers with a theme that arouses intrigue
2.- Segment your database
3.- Clean your database
4.- Don't underestimate the power of a good format
5.- Be brief
6.- Send different types of emails
7.- Email personalization works
8.- Images add value
9.- Perform A/B tests to get to know your users better
10.- Use tools that help you manage your campaigns
How to get your emails read?
1.- Hook your readers with a theme that arouses intrigue


You need to perfect your subject line. A good idea is to create your subject line before writing the body of the email. This will help you focus your content. Plus, if you write the subject line at the end of the email, you won't be giving it enough attention or energy. And yet, it needs it.

So how do you create a 50-character phrase that can get a great open rate? Here are some ideas:

You need to be very well informed at all times : what is being talked about on social media? What is the most popular song of the moment? Or what is the highest-grossing movie? Any current topic can help you create an impactful subject.
Use humor : Make recipients laugh and you'll be more likely to get it opened. Making people laugh is a good way to do it.
Create curiosity : If you write a subject line that makes the user think “ this is interesting, I want to know more ” you are almost all done.
Offer something unique: it could be a promotion, coupon, gift, etc. You have to say that in your subject line, so you have more chances of getting the email opened.
Give them an action: Use your subject line to tell readers what action you want them to take. This could be a contest, for example. Make this clear from the start. This way, you'll have a better chance of them clicking through to participate.
2.- Segment your database


One of the best ways to increase your open rate and get your emails read is to segment your contact list. By dividing your database into specific groups, you can send targeted messages to a specific audience. A specific audience that is really interested in what you want to tell. To do this:

Divide the list by demographics, such as age, gender, or geographic location.
Create a survey : Send a survey via email to your customers and use the results to categorize users.
Look at past purchases : If you track what customers buy, you can send emails based on their purchase history. You can also do this based on their search history.
Email open or response rates : For example, you might put your active, loyal customers on one list and your less-active customers on another. Knowing this information, you can tailor email campaigns accordingly.
3.- Clean your database