Get your users to share your emails

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Getting your users to share your email content can seem like a difficult task. Users read emails from work or to receive offers that interest them for a product, service or subscription.

The first step is to get your email opened. To do this, it is essential to carry out a prior analysis of your target audience. It will also be necessary to adequately segment your users and personalize your messages.

1.- Analyze your target in depth
Increase your subscribers' engagement: segmentation

What is your readers' daily life like? This is the first question you should buy contact database ask yourself. You can't think that all readers are the same. Nor can you think that all days of the week are the same for your clients. Is anyone going to open an email on December 31st? Or what about the 25th, which is Christmas?

Users will not always be 100% attentive to the messages you send them. There are times of the day when they will choose to prioritize other more important situations in their life rather than checking their email.

Observing the days and times when your customers respond best will get you closer to achieving a higher open rate.

Factors to consider when sending emails

Mornings are key for email marketing: The highest email opening rate occurs early in the morning when people are working, between 6 and 12 a.m. This is the best time to check pending messages and new ones that have arrived in the inbox.
Sending emails at night will only lead to failure: After 11-12pm, sending emails should be prohibited. It's time to rest and put down your phone. That's why the worst opening rate occurs between 12 and 6am.
Open rates are not the same as click rates: The best open rates occur between 8 and 9 in the morning and 3 and 4 in the afternoon. But what about the click rate? That is, when customers click on the links. The highest rate is recorded at 3 and 8 in the afternoon.
Likewise, and although you should avoid sending emails at night, the hours of greatest conversion occur between 8 and 12 at night.

2.- It has a design adapted to all devices
Get your users to share your emails

If you want your users to share your emails, you need to be where they are. While it is true that social networks are the place they most frequent to socialize, email is the channel for getting information. Therefore, if you want to capture their attention, you need to be present there.

On the other hand, you must take into account the device through which they access these spaces. Mobile consumption is increasing. And users use them to make all kinds of conversions.

Customers buy, subscribe, download a song from their smartphone or other device such as a tablet. But what happens if your company does not have a responsive design? According to Blue Hornet, 70% of consumers delete messages that do not display correctly.

3.- Personalize your emails
Get your users to share your emails