12 original unsubscribe messages to think twice about

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Article updated 8 months ago by NewsMDirector
original unsubscribe messages

Having original unsubscribe messages is one of the keys to reducing subscriber churn. Unsubscribes happen in all areas and, of course, it is something that must be taken into account in email marketing campaigns. Therefore, if you do not want to let your subscribers go, you must create original and very clear unsubscribe messages.

An unsubscribe from an email campaign occurs when the user no longer wants to receive buy database for marketing communications from a brand. The process is simple. It consists of clicking on the corresponding call-to-action button. And, in a matter of seconds, you are no longer subscribed to that brand. This is ideal. But it doesn't always happen that way.

Although you may think that all companies comply with these parameters, the truth is that this is not the case. There are many companies that do not give importance to creating original unsubscribe messages and prefer to avoid them, hiding them from their own users.

TABLE OF CONTENTS
Respect the law
Top reasons to unsubscribe from an email
1.- Too many emails in the inbox
2.- The content is no longer relevant
3.- It does not meet your expectations
Original unsubscribe messages to take as an example
1.- Puma
2.- Sephora
3.- Topshop
4.- M&S
5.- J. Crew
6.- Groupon
7.- Barneys
8.- Free People
9- Fab
10.- Sidekick
11.- Bed Bath & Beyond
12.- Value Pet Supplies
Respect the law
This practice can have disastrous consequences for your marketing strategy, since it is totally illegal not to show unsubscribe links to users.

Everyone has the right to unsubscribe when they no longer want to receive notifications. If you don't give your users the freedom to choose what to do with their messages, all they'll end up with is a spam folder .

The links you display must be visible, but they must also perform the functions of cleaning the database . This process should be fully automated and easy for the user to understand.

This year, give your emails a twist and create original unsubscribe messages that can make people decide to change their mind. Monitoring the unsubscribe rate is essential to know that you are on the right track with your campaigns . Measuring the failure rate of your campaigns will allow you to make the necessary improvements for 2018.

Top reasons to unsubscribe from an email
original unsubscribe messages

[Fkrvgb]

These unsubscribe messages are brilliant—some of them actually made me laugh out loud. It's amazing how much creativity can go into something as simple (and usually annoying) as an unsubscribe page. I’ve been looking into user retention strategies lately, and funny enough, while researching I came across this article: https://www.cleveroad.com/blog/how-to-create-a-groupon-like-app-market-overview-and-useful-tips/ — it touches on user engagement in a totally different context, but still highlights how small UX details can have a big impact. Great read overall!