2. GPT CHAT: The Complete Getting Started Guide by Jeremy Plasner
The world is evolving rapidly and in digital marketing it is important to keep up with A email list new technologies. “CHAT GPT: The Complete Introductory Guide” by Jeremy Plasner teaches you how to fully exploit the potential of new artificial intelligence to improve your professional and personal life. Discover how to best manage AI to achieve better results.
3. Massimo Giacchino's Design Marketing Method
If you are part of the marketing team of a company or an agency, “Metodo Design Marketing: : Analyzing micro-data to test and scale market strategies” by Massimo Giacchino is the perfect book for you. Within the marketing sector, knowledge of data plays a key role in determining the success or failure of a strategy. The book offers a practical and clear perspective on the use of micro-data in both the real and digital world. With concrete examples, the text provides schematized tools to interpret data in an effective and easy-to-understand way.
4. The Weapons of Persuasion by Robert B. Cialdini
Persuasion is one of the fundamental skills in marketing, and “The Weapons of Persuasion: How and Why People End Up Saying Yes” by Robert B. Cialdini is a book that reveals the mechanisms of influence and manipulation . The text guides you in the ethical application of these techniques to obtain positive results both in the workplace and in everyday life.
5. Assertive Communication by Angela Rivoli
If you are a project manager, assertive communication is essential to lead your team to success . “Comunicazione Assertiva” by Angela Rivoli helps you express your thoughts clearly and respectfully, also learning to read non-verbal and paraverbal language to better understand your interlocutor.
6. Seth Godin's Purple Cow
Modern marketing requires innovative ideas, and Seth Godin’s “Purple Cow: How to Stand Out (and Make a Fortune) in a Brown World” explores the concept of standing out from the crowd to grab customers’ attention. Learn how to create an extraordinary, innovative product that stands out in the marketplace and captivates your audience.
7. Marketing 4.0. From Traditional to Digital by Philip Kotler
Philip Kotler is considered the father of modern marketing, and his book “Marketing 4.0. From traditional to digital” guides you through the innovations that have revolutionized the sector . With the text you can learn how to create an engaging experience for your customers, moving from brand awareness to brand advocacy.
8. Thinking, fast and slow by Daniel Kahneman
This book is useful for all professional categories. Daniel Kahneman analyzes the two macroscopic areas of our mind: the fast one and the slow one. The book allows you to understand how to make better decisions by avoiding decision errors and understanding which part of the mind to put into action in each situation.
9. Figures by Riccardo Falcinelli
If you want to understand the power of images , “Figure. How images work from the Renaissance to Instagram” by Riccardo Falcinelli is the right book for you. With a flowing and engaging style, the author explains in detail the mechanisms behind the functioning of images and the reasons behind these processes. The journey begins with an analysis of the history of art, passes through the world of theater and photography, and then arrives to the present day with a focus on Instagram.
10. 80/20 Sales and Marketing by Perry Marshall
We conclude with a book in English that helps you optimize your economic and time resources. Perry Marshall introduces the 80/20 system to increase profits by working more efficiently. This book offers software specifically created for this strategy, access to which is included in the purchase of the book itself. Thanks to these tools, you can optimize your time to the maximum, improve your position in search engines and obtain numerous other advantages.
