As we already know, email is the channel through which greater engagement and communication with customers is achieved , but to achieve greater effectiveness in email marketing, a defined strategy must be followed , and today we are going to guide you so that you can achieve it.
These strategies will help you get the most out of your eMail Marketing effectiveness, and with this you will be able to capture more of your leads' attention and have greater success with your campaigns.
Why eMail Marketing is still the biggest channel for customer communication
According to a study carried out by Statista , as of 2017 there were 3.718 billion email users in the world , and according to their own forecasts, this figure will increase by the end of 2018 to 3.823 billion.
Almost all of us have an email address, and encouraging direct and immediate interaction with our database also creates customer engagement with brands. But to achieve maximum effectiveness in eMail Marketing, three key points are required in the strategy you have set.
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How to achieve maximum effectiveness in eMail Marketing
1. Take care of your content
2. Correctly segment your leads
3. Study the results
How to achieve maximum effectiveness in eMail Marketing
1. Take care of your content
The first thing is always the most important: your subject risk managers email lists line . By using an attractive and interesting subject line, you can arouse the interest of your leads and thus start to interest them in what you have to say to them.
Effectiveness in eMail Marketing does not stop there, as the content, in addition to being well distributed and structured , must also have good spelling, write in a language that anyone can use, and deliver valuable content for your contacts. To do this, you must segment your database, and here comes the second key point:
How to identify your prospects' buyer journey via email marketing
2. Correctly segment your leads
When defining what content you will send to each of your contacts , you must segment your audience well. A recurring customer is not the same as the initial offers you can send to a potential consumer who has just discovered your brand.
You can also create greater engagement and achieve maximum effectiveness in eMail Marketing if you add a video, an eBook or some extra content including discounts or free shipping to those customers who have been most loyal in recent months.
3. Study the results
Each eMail Marketing campaign you launch is a new opportunity for you to get to know your subscribers in depth and achieve increasingly better results. Use metrics to find out which times and days of the week are best for your campaigns, which of your products are the most in-demand, and which extra material has attracted your leads the most.
Don't miss the opportunity to use all this data in your next campaigns and you will achieve the greatest success and effectiveness in eMail Marketing.
