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AI and the Future of Work: New Opportunities and Challenges

Posted: Sun Dec 01, 2024 11:01 am
by shakil1567
Change is inevitable, but it must be faced with foresight and preparation. The study highlights that 72% of workers believe that it is up to the company to offer training and professional development. In fact, if on the one hand AI will lead to the disappearance of some jobs, on the other it will favor the creation of new job opportunities, paving the way for new professions and skills .

One of the areas that is expected to be particularly hot in this new landscape is marketing . Many companies are looking for telegram database experts who can use AI to improve their advertising strategies. The introduction of new professional figures, such as Conversational AI Developers , is a clear example of how AI is redefining the advertising industry. These experts use technology to create interactive advertisements, where users can interrupt the flow of the ad and interact directly with the characters in the commercial, asking questions about the product or service and even making immediate purchases. This new advertising method aims to increase user interest and improve the probability of conversion.

The strategic role of Italian agencies
The survey conducted by Forrester Consulting commissioned by Google has highlighted a significant fact: over 80% of Italian companies intend to increase investments in collaborations with agencies . This data underlines the strategic importance of agencies in the modern business landscape.

The key element to establish a quality relationship between companies and agencies is agility, understood as the ability to adapt to the changing needs of the market and customers. Italian agencies, leveraging their expertise in the digital field, can grow as strategic partners for companies, anticipating challenges and providing cutting-edge solutions based on AI.

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Towards a future with AI
The future requires new skills to remain competitive in a market increasingly influenced by AI and automation. Contrary to widespread concerns, the human aspect will continue to play a fundamental role even in a highly technological context. Creativity, in particular, will be an essential requirement for at least a third of emerging professions. AI is certainly reshaping the labor market, but the future will be a mix of new opportunities and challenges , so it is essential to prepare adequately.



The Glik team is ready to be your trusted partner on this exciting journey into the future with AI. Contact us now and find out how we can help you realize your full potential with AI!