3 types of internal mailing campaigns that you can apply in your company

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We have already talked about the importance of internal mailing campaigns. Today, a company's employees may not all be in the same physical location; this is becoming increasingly common with more and more companies understanding the virtues of home office or simply due to the nature of their activities (as in the case of a consultancy firm, where the operational workforce may be dispersed in different parts of a nation or the world).


For these very reasons , the solution lies in digital media, and primarily in email. Why? Well, internal marketing finds in email an outlet for the primary needs of information, identity, image and integrity of employees, without complicating their lives too much.

We can say that when carrying out ' internal mass it directors managers email lists communication ', those in charge of communication must look at email as the ideal medium (within the basics) to carry out their internal mailing campaigns.



However, creating internal mailing campaigns - and specifically, email marketing - should not be a task taken lightly , as it is an excellent communication tool if it is properly developed, but on the other hand, it is terrible if it is executed unprofessionally.

Types of internal mailing campaigns that can help you
That said, we can break the mold in the types of internal mailing campaigns that you can apply in your company.

If you have a well-defined and segmented database from your Human Resources department, you can certainly launch different types of internal mailing campaigns that can greatly help your organization. Here are some examples:

Congratulations to the birthday people of the month: we all like to be congratulated on our birthday. But it is better if the company 'cares' to do so. By segmenting the staff and their birthdays, you can send a personalized campaign at the beginning of the month, thanking them and congratulating them in advance.
Welcome to collaborators : well, this can be done almost automatically if your group is small. But when the company handles very large staff, it is necessary to do it in blocks. Develop a template that serves as a template for the newsletter and send it out at certain intervals. You will surely make the new ones feel at home!
Segmented communications : If you need to send an email or notification to certain areas or departments to prevent “everyone from finding out,” you can do this with a segmented database that indicates the department. You can even create a newsletter template and further segment each department.