With these practical tips on social proof in e-commerce, you will increase your conversions and sales.
Social proof makes consumers trust your brand
By now, you probably know that social proof is a psychological phenomenon that causes people to act the way other people do.
In new or unfamiliar situations, we first look at what others are doing before deciding what we should do.
We are likely to imitate the actions and listen to the opinions of people we trust.
Translated into e-commerce language: if potential customers see that kenya phone number list other customers are happy and talking about your great products, they will instantly trust you more and be more likely to make a purchase!
The person people trust and the place can of course differ. Broadly speaking, there are six sources of social proof:
Family and friends
Experts
Celebrities
Previous clients and users
Wisdom of the crowd
Certification
types of social proof
The more you focus on these types of social proof, the more likely you are to build solid trust in your business.
Let me give you some practical tips on how to do this.
Different ways to use social proof in e-commerce
Social proof comes in many different forms.
Let’s go over some great examples of social proof that you can modify for your own ecommerce website.
Introduce social proof into your texts
Here's something you can do right now: use social proof copy on your website
Not sure what that means?
I'll give you the classic "9 out of 10 dentists recommend this toothpaste"
Other examples of social proof in texts are, for example,
“See what over 1000 satisfied customers are talking about!”
“Join the community and share your ideas with hundreds of users!”
Do you see what all of these statements above have in common?
That's right: they imply that there are many people involved in some kind of action.
Convince your website visitors that you have satisfied customers and a community behind your brand = wisdom of the crowd!
Numbers are especially impressive, at least if you have impressive enough numbers to present.
social proof numbers that matter
Sometimes social proof can work against you. If you state on your website that you have 2 followers on social media… Yeah, not a good idea!
It may work for some adventurous consumers, but it's not the best tactic to impress the crowd.
social proof in copy
You should also include visual social proof , such as badges, business client logos, overall star ratings, and other engaging images and videos.
Create a referral program
You've probably seen e-commerce companies that have implemented some sort of referral program.
Customers can recommend the business to their friends and family , and earn rewards in exchange for making their first purchase.
For example, food delivery company Wolt uses this tactic to get more customers:
This tactic doesn't use social proof exclusively, but instead leverages social proof from friends and family.
User-generated content on social networks
A strong online or social media presence is important for e-commerce brands today. In addition to branded content, user-generated content is key.
user generated social proof
Loyal customers are a brand’s greatest asset . Brand loyalty means more than just repeat purchases, it means you get customers who are also your biggest promoters.
