The world of email marketing is increasingly dynamic and constantly evolving. Now more than ever, the effectiveness of a strategy depends on the ability to adapt your communication to new user needs and the latest digital trends .
In 2024, email marketing continues to maintain its leading role in petroleum manufacturers email lists communication strategies; and to fully understand the current landscape, we have gathered and analyzed the most relevant statistics in the sector.
So if you're interested in improving your email marketing ROI in 2024, you've come to the right place.
Email Marketing: Key Statistics for 2024.
Email marketing generates an average of €42 for every euro invested.
Approximately 60% of emails are read daily on mobile devices.
81% of SMBs say they use email marketing to reach their customers.
89% of marketers use email marketing as their primary channel for lead generation.
82% of marketers worldwide use email marketing to communicate with their customers.
99% of users say they check their inbox at least once a day.
Marketers have seen a 760% increase in revenue by building email lists and utilizing campaigns.
Half of the world's population has an email address, totaling 4.3 billion accounts globally.
4 out of 5 marketers prefer email marketing over social media.
But how effective is email marketing really?
Email marketing undoubtedly remains one of the most effective marketing tools even in 2024.
99% of users say they check their inbox every day , and the constant increase in mobile usage has made emails even more accessible at any time and in any context.
It's no surprise then that marketers continue to take advantage of email marketing.
But how do you measure the effectiveness of email marketing?
You can find out by monitoring one key metric: ROI, or return on investment. By measuring it, you can accurately determine the success of your campaign.
When comparing email marketing to other marketing strategies, the ROI of email marketing certainly can't be beat.
With a return on investment of €42 for every euro invested , email marketing remains the most powerful tool to take your business to the next level.
This equates to a 4200% ROI!
It is estimated that there are 4.3 billion people using email worldwide.
Since emails ushered in a new era in communication throughout the 1970s, their prevalence has steadily increased. In 2022, the number of users who regularly use emails amounted to 4.3 billion – roughly half of the world’s population! This number is projected to grow to 4.6 billion by 2025. Of these users, more than 300 billion emails are sent and received every day.
Source: Statista .
Only 25% of companies believe they adequately monitor email marketing ROI.
Despite the very high ROI, some companies struggle to calculate the real ROI of their email marketing. Less than 13% said they analyze their ROI well or very well.
A surprising 50% have admitted to measuring ROI poorly, very poorly, or not at all.
