About the dotCOMM Awards
The dotCOMM Awards are an international competition that rewards the best in web creativity and digital communication. Run and judged by the Association of Marketing and Communication Professionals (AMCP), this manufacturing email list highlights disruptive achievements and sets standards of excellence in the industry. Winning this award positions Castleberry among the leading innovators in the field of digital marketing.
Mateo Meo: A Pioneer in B2B Virtual Influencers
Mateo Meo, the award-winning Virtual Influencer created by Castleberry, is a digital character designed to engage with professionals on topics such as satellites, connectivity, space, AI and its applications in various industries including mining, aviation, automotive and cruise ships. Mateo’s track record and consistent online presence have allowed him to have a strong opinion and connect with people in these fields.
Mateo Meo is already active on X ( @mateo_meo ) and TikTok ( @mateo_meo ), where he shares his unique perspective and opinions. You can also visit his website, www.mateomeo.com , to access all of his content and subscribe to his Newsletter.
The Impact of Mateo Meo on the Industry
One of Mateo’s most notable collaborations is with SES Satellites , a global provider of satellite connectivity solutions. SES turned to Mateo to help communicate its advancements in satellite technology and connectivity, particularly towards industries such as aviation, maritime and the government sector.
Through this collaboration, Mateo has become an influential voice by breaking down complex technology concepts into accessible and engaging content that resonates with a highly specialized audience. By leveraging Mateo’s reach and credibility, SES has managed to increase the visibility of its solutions, impacting key decision-makers and industry leaders.
Measuring Success: KPIs and Business Results
Mateo Meo’s success as a B2B Virtual Influencer is measured through specific KPIs that go beyond traditional social media metrics. Castleberry tracks the type of companies that visit Mateo’s blog, the quality of his followers (including their roles, industries, and companies), and the engagement of his newsletter subscribers. These metrics provide a comprehensive view of Mateo’s effectiveness in reaching and connecting with senior executives and decision makers who can drive business growth.
For example, rather than just looking at likes and shares, Castleberry analyzes how senior industry executives interact with Mateo’s content. This analysis ensures that Mateo is not only reaching, but also resonating with the right audience, driving real business results.
