Less is more. This is the basic principle when developing a customized Martech stack for a company. When introducing any technology, a careful analysis must be carried out. First, it is necessary to identify the needs, set priorities and choose solutions that are appropriate for the market. This step must be completed with an assessment of the economic impact from a cost-benefit perspective.
The next step is to check whether the software helps simplify tasks (rather than increase their complexity) and save time. It is also important to ensure that the team has the necessary skills to take advantage of the system or, if not, that appropriate training is provided for specialists.
Challenges of implementing a Martech ecosystem
Despite their benefits, Martech ecosystems still pose major challenges for guatemala phone numbers companies that want to use them as part of a true customer-centric strategy that fosters customer-brand engagement. There are three major challenges:
Ensuring smooth integration between tools. In fact, the ability to easily connect with the rest of the software is a key criterion when contracting new technological solutions, as highlighted by 54% of respondents in the MarTech Exchange 2022 survey.
Promote implementation in all departments of the company, which in some cases requires a high degree of persuasion.
Leverage the full power of insights provided by MarTech for descriptive, predictive and descriptive purposes or to estimate customer lifetime value. After integration capabilities, data management capabilities are the second most valued features in a Martech tool, according to 50% of respondents to the MarTech Replacement for 2022 survey.
How to configure a customized Martech stack?
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