Deliverability of your emails... INBOX Goal!
Posted: Wed Dec 04, 2024 4:56 am
Email is a fantastic way to capture leads and maintain a good relationship with your customers. We won't tell you otherwise: we are specialists in email acquisition and our clients are very happy with the performance of their campaigns
But for an email to be read, it has to be delivered correctly and arrive in the right mailbox. You have followed all our valuable advice in the article How to create an effective email to seduce your potential customers . So you have created a perfect email both in form and content. Perfect. But if it ends up in a Spam box, it will be completely ineffective!
Therefore, before launching a recruitment campaign, it is essential to check a number of key points in the HTML integration to ensure that the email reaches the inbox...
Here are some tips to make this HTML integration a success and optimize the deliverability of your acquisition emails. The first is to call us .
Some good integration practices to optimize deliverability
Balance it!
Keep a balanced image to text ratio. Think 60/40 (60% image / 40% text).
- And like the yellow vests, respect the font. Use web fonts like Arial, Verdana, Georgia and Times New Roman.
- And avoid emails with full images. Okay, they look great, but you're likely to end up receiving SPAM.
No swearing.
Let's be polite... but we're mostly talking about "spam" words here. Sales-inducing words, such as those used in banking, marketing, and pharmacies. Avoid words like "free," "deal," "best price," "promotion," or "win." Many sites offer lists of these "spam" words to help you craft your email.
Maintain a good character.
Don't overuse special characters (€, $, etc.) or excessive punctuation marks like "!!", "???" or just "??!!!???". It's an email, not a comic!
Let it be light.
Keep your email to a maximum size and weight of 100kb. An email overseas chinese in usa data that is too large can end up in SPAM. Email service providers offer space, but they remain vigilant regarding the weight of messages on their servers. The size of the code is therefore very important in the fight against SPAM.
The same goes for images.
Think of my grandmother from Cantal! Not everyone has a 1 GB fiber! The heavier the image, the longer the email will take to load, which is especially detrimental to the user experience. It is also detrimental to deliverability. Email services like GMAIL host images on their servers when the email is received, so they are sensitive to their total weight. Do not exceed 1 MB of code and image.
Make it yours!
Use different templates for your CRM and your prospecting operations. The same template used for high volumes of mailings (CRM and PRM combined) runs the risk of being detected by ISPs and declared spam.
Respect the code.
- Don't forget Alt attributes for image tags and Title attributes for link tags;
- Be careful of unclosed tags in your code, which can cause your email to display incorrectly in certain messaging systems.
Think big for your business... except for your emails!
Limit the width of your email to 600-700 pixels maximum. It will display more uniformly across different webmails. Your message will be more condensed and clear.
Take care of your reputation.
Unwanted arrivals will inevitably lead to a deterioration of your sender reputation and therefore your deliverability. Your domain name or part of your URLs could be designated as spam and your IPs significantly penalized.
And then, disaster strikes! You’ve earned a reputation as a spammer. Your KPIs plummet irrevocably: open rates and response rates at half-mast, unsubscribe rates skyrocketing. You’ve just cut the head off your ROI.
But for an email to be read, it has to be delivered correctly and arrive in the right mailbox. You have followed all our valuable advice in the article How to create an effective email to seduce your potential customers . So you have created a perfect email both in form and content. Perfect. But if it ends up in a Spam box, it will be completely ineffective!
Therefore, before launching a recruitment campaign, it is essential to check a number of key points in the HTML integration to ensure that the email reaches the inbox...
Here are some tips to make this HTML integration a success and optimize the deliverability of your acquisition emails. The first is to call us .
Some good integration practices to optimize deliverability
Balance it!
Keep a balanced image to text ratio. Think 60/40 (60% image / 40% text).
- And like the yellow vests, respect the font. Use web fonts like Arial, Verdana, Georgia and Times New Roman.
- And avoid emails with full images. Okay, they look great, but you're likely to end up receiving SPAM.
No swearing.
Let's be polite... but we're mostly talking about "spam" words here. Sales-inducing words, such as those used in banking, marketing, and pharmacies. Avoid words like "free," "deal," "best price," "promotion," or "win." Many sites offer lists of these "spam" words to help you craft your email.
Maintain a good character.
Don't overuse special characters (€, $, etc.) or excessive punctuation marks like "!!", "???" or just "??!!!???". It's an email, not a comic!
Let it be light.
Keep your email to a maximum size and weight of 100kb. An email overseas chinese in usa data that is too large can end up in SPAM. Email service providers offer space, but they remain vigilant regarding the weight of messages on their servers. The size of the code is therefore very important in the fight against SPAM.
The same goes for images.
Think of my grandmother from Cantal! Not everyone has a 1 GB fiber! The heavier the image, the longer the email will take to load, which is especially detrimental to the user experience. It is also detrimental to deliverability. Email services like GMAIL host images on their servers when the email is received, so they are sensitive to their total weight. Do not exceed 1 MB of code and image.
Make it yours!
Use different templates for your CRM and your prospecting operations. The same template used for high volumes of mailings (CRM and PRM combined) runs the risk of being detected by ISPs and declared spam.
Respect the code.
- Don't forget Alt attributes for image tags and Title attributes for link tags;
- Be careful of unclosed tags in your code, which can cause your email to display incorrectly in certain messaging systems.
Think big for your business... except for your emails!
Limit the width of your email to 600-700 pixels maximum. It will display more uniformly across different webmails. Your message will be more condensed and clear.
Take care of your reputation.
Unwanted arrivals will inevitably lead to a deterioration of your sender reputation and therefore your deliverability. Your domain name or part of your URLs could be designated as spam and your IPs significantly penalized.
And then, disaster strikes! You’ve earned a reputation as a spammer. Your KPIs plummet irrevocably: open rates and response rates at half-mast, unsubscribe rates skyrocketing. You’ve just cut the head off your ROI.