Usually, after connecting with a brand, you get a “we will get back to you message.” ed communication channels that is preferred by both businesses and customers alike. So, having a WhatsApp chatbot in place can significantly streamline your business communication.
In fact, 92% of brands are thinking of adopting an AI-driven chatbot for their customer engagement. In addition to that, WhatsApp offers other customer support features to optimize your customer service Australia Phone Numbers activities to build trust and rapport to get more sales.That being said, in this blog post, I'll explain what a WhatsApp chatbot is and how you can set one up for your business. So, without further ado, let’s delve into it and see how you can use it to boost customer engagement!

What is a WhatsApp chatbot?
A WhatsApp bot, implied by its name, is an algorithm that utilizes AI and Natural Language Processing (NLP) to conversate with customers and provide resolution to their problems or offer them relevant information to point them in the right direction.
Furthermore, you can modify the chatbots to increase conversions by adding interactive buttons. For example, you can use a chatbot to send personalized product suggestions to promote your offerings and get purchases directly from the app with CTA buttons like “Buy Now” or “Add to Cart”, resulting in a better ROI via WhatsApp for your e-commerce business.