According to the RAE dictionary, "philosophy" is the set of knowledge that seeks to establish, in a rational manner, the most general principles that organize and guide knowledge of reality, as well as the meaning of human action .
Few definitions fit the mission of a marketing team better, especially the phrases "knowledge of reality" and "the meaning of human action."
Knowledge of reality
Marketing management must have a thorough understanding of the reality in which companies willing to offer their services or products to potential customers operate.
Broadly speaking, this knowledge is acquired through market research, observation of the environment and, in the online world, through analysis of competitors and trends.
Without forgetting the deep knowledge that the sales and commercial teams of companies have of this reality. We have always maintained that there is no marketing team without the support of the knowledge of the sales team. And there is no success without the collaboration and alignment towards the same objectives of both departments.
Knowing the reality of the business and its target audience is the only way for marketing management to establish realistic objectives and develop a marketing strategy capable of helping us achieve those objectives.
For example, one of the biggest mistakes is trying to maintain a constant level of growth year after year within a given geographic area. Sooner or later, if growth is constant, the market will reach a saturation point where it is no longer possible to grow further because there is no space or people, no matter how much effort is invested. In this case, the logical objective is to expand the geographic area or focus the marketing plan on customer loyalty.
Ignoring reality is not a goal, but a mistake.
Meaning of human action
If reality is the cold side of marketing management philosophy, the meaning of human action is the opposite pole.
Why do humans make the decisions we make and not others that, coldly, are better? Why do we love some people and find others indifferent and even unbearable? Why is the meaning of human action so unpredictable, fickle and surprising?
Because we are human and this unpredictability, fickleness and ability to surprise is what makes us evolve in science, art and social organization. Marketing list of algeria consumer email managers must also consider this variable which, together with mathematical reality, influences the purchasing decisions of their target audience.
Of course, market research and statistics offer many clues about where to direct the marketing plan, but the human factor makes us reflect on the danger of data being the only one to manage the marketing plan . It must be people who, after analyzing the data, make unpredictable, fickle and surprising decisions with their marketing strategy. These magical factors will be obtained from creativity, from quality design, from the poetry of the messages and, ultimately, from everything that only humans can do.

Therefore, the philosophy of marketing management must be bathed in human talent , because it is the only way that, instead of things going more or less well, things will break the ceiling of any set objective. And of course, without forgetting to assume that.