Afrom this tagline in full, replacing “
Posted: Wed Dec 04, 2024 5:54 am
If it sounds like one of those sing-songy play on words you learned as a kid, that‘s because it is one: the tagline uses what’s called consonance — a poetic device characterized by the repetition of the same consonant two or more times in short succession think: “pitter patter” .Over the years, bounty has moved away from this tagline in full, replacing “quicker” with other adjectives, depending on the brand‘s current marketing campaign — like “the quilted picker upper” and “the clean picker upper.
”although the brand is branching out into other campaigns, they’ve kept egypt mobile phone numbers database the theme of their original, catchy tagline.What I like: not unlike hobnobs’ catchy slogan, “the quicker picker upper” is just a lot of fun to say. It conveys the brand promise in four words, and the consonance makes it easy to remember.22. Lay‘s: “betcha can’t eat just one.”seriously, who here has ever had just one chip? While this tagline might not distinguish lay’s from other crispy snacks, the company tapped into our truly human incapability to ignore crunchy, salty goodness when it’s staring us in the face.
Carbs, what a tangled web you weave.What I like: notice how the emphasis isn‘t on the taste of the product. There are plenty of other delicious chips out there, but lay’s tagline homes in on the relatability of snacking and snacking and snacking .23. Dunkin : “america runs on dunkin”in april 2006, dunkin‘ donuts launched the most significant repositioning effort in the company’s history by unveiling a brand new, multi-million dollar advertising campaign under the tagline “america runs on dunkin.
”although the brand is branching out into other campaigns, they’ve kept egypt mobile phone numbers database the theme of their original, catchy tagline.What I like: not unlike hobnobs’ catchy slogan, “the quicker picker upper” is just a lot of fun to say. It conveys the brand promise in four words, and the consonance makes it easy to remember.22. Lay‘s: “betcha can’t eat just one.”seriously, who here has ever had just one chip? While this tagline might not distinguish lay’s from other crispy snacks, the company tapped into our truly human incapability to ignore crunchy, salty goodness when it’s staring us in the face.
Carbs, what a tangled web you weave.What I like: notice how the emphasis isn‘t on the taste of the product. There are plenty of other delicious chips out there, but lay’s tagline homes in on the relatability of snacking and snacking and snacking .23. Dunkin : “america runs on dunkin”in april 2006, dunkin‘ donuts launched the most significant repositioning effort in the company’s history by unveiling a brand new, multi-million dollar advertising campaign under the tagline “america runs on dunkin.