Monitor performance and trends
Posted: Tue Jan 07, 2025 5:18 am
Read also " Data driven marketing: what it is and best strategies "
Working with data
With traditional media, data on campaign performance and performance was in high demand but very scarce. You could get a rough idea of how consumers were responding to your messages, but it was difficult to know exactly what was happening and why.
In the digital age, data is everywhere . Every single user activity is recorded, and this produces a huge amount of data, useful to understand what is happening, and to know when, where, how and why the user does one action rather than another.
So it is easier for digital marketers to make decisions, because data-driven denmark whatsapp resource information provides a solid and objective basis , and therefore better results.
Even if you are not a wizard with numbers, reports today are easy to interpret and understand. You just need to know the general principles and equip yourself with the right tools.
As mentioned, data analysis is mainly based on monitoring user behavior and marketing campaign trends. But all this must always be done in terms of time: to discover and understand trends and trends, you need to observe data in different time periods, and therefore have a dynamic view of the data.
It is useless to know that "...10% of web traffic this month converted...". Is this a positive or negative, high or low result? However, if "...10% more users converted this month than last month...", it is a positive change (a "trend").
Example of objectives, goals and KPIs for an online news site :
Goal 1: Increase readership and interest level
Goal 2: Increase the time visitors spend on the site
Goal: Minimum time spent by visitors on the site (e.g. 3 minutes)
KPIs: visit duration (seconds), average time spent on website (seconds), percentage of returning visitors (whole number)
Data Analysis
Working with data
With traditional media, data on campaign performance and performance was in high demand but very scarce. You could get a rough idea of how consumers were responding to your messages, but it was difficult to know exactly what was happening and why.
In the digital age, data is everywhere . Every single user activity is recorded, and this produces a huge amount of data, useful to understand what is happening, and to know when, where, how and why the user does one action rather than another.
So it is easier for digital marketers to make decisions, because data-driven denmark whatsapp resource information provides a solid and objective basis , and therefore better results.
Even if you are not a wizard with numbers, reports today are easy to interpret and understand. You just need to know the general principles and equip yourself with the right tools.
As mentioned, data analysis is mainly based on monitoring user behavior and marketing campaign trends. But all this must always be done in terms of time: to discover and understand trends and trends, you need to observe data in different time periods, and therefore have a dynamic view of the data.
It is useless to know that "...10% of web traffic this month converted...". Is this a positive or negative, high or low result? However, if "...10% more users converted this month than last month...", it is a positive change (a "trend").
Example of objectives, goals and KPIs for an online news site :
Goal 1: Increase readership and interest level
Goal 2: Increase the time visitors spend on the site
Goal: Minimum time spent by visitors on the site (e.g. 3 minutes)
KPIs: visit duration (seconds), average time spent on website (seconds), percentage of returning visitors (whole number)
Data Analysis