What to do after generating a lead?
Posted: Tue Jan 07, 2025 5:42 am
We collaborated in the creation of the coordinated image of Sella Personal Credit (formerly Consel), the financial company of the Banca Sella group, creating for them names and logos for various products and services. Let's see some of them.
Sella Personal Credit, which was called Consel, felt the need to bring order to the range of products and services offered to the end customer, also in anticipation of the launch of new and innovative services.
The company turned to our communications agency for advice on naming and related logos and then proceeded to register the trademarks thanks to the support of Jacobacci & Partners, a leading company in the dominican republic whatsapp resource Intellectual Property sector and a historic partner of both the Banca Sella Group and Eclettica-Akura.
Let’s look at some of the names and logos they have created for their personal loan services.
Go! Credit
What it is: A line of credit that allows customers to access credit quickly and easily, directly from their smartphone
Rational: the English term GO, associated with the exclamation mark, evokes fast starts, like in Formula 1, alluding to the simplicity and immediacy of the provision of credit to the customer.
Logo and corporate image: the reference to the automotive world is also reflected in the logo, which represents a stylised petrol pump. The tube of the dispensing “gun” describes a semicircle that houses the writing.
Simple geometries that express reliability and dynamism.
Concepts further underlined by the service's accompanying payoff: “Your line of credit always available with one click”.
Sella Personal Credit, which was called Consel, felt the need to bring order to the range of products and services offered to the end customer, also in anticipation of the launch of new and innovative services.
The company turned to our communications agency for advice on naming and related logos and then proceeded to register the trademarks thanks to the support of Jacobacci & Partners, a leading company in the dominican republic whatsapp resource Intellectual Property sector and a historic partner of both the Banca Sella Group and Eclettica-Akura.
Let’s look at some of the names and logos they have created for their personal loan services.
Go! Credit
What it is: A line of credit that allows customers to access credit quickly and easily, directly from their smartphone
Rational: the English term GO, associated with the exclamation mark, evokes fast starts, like in Formula 1, alluding to the simplicity and immediacy of the provision of credit to the customer.
Logo and corporate image: the reference to the automotive world is also reflected in the logo, which represents a stylised petrol pump. The tube of the dispensing “gun” describes a semicircle that houses the writing.
Simple geometries that express reliability and dynamism.
Concepts further underlined by the service's accompanying payoff: “Your line of credit always available with one click”.