A very valid and admirable principle, of course, but how do you put it into practice?
Posted: Tue Jan 07, 2025 6:32 am
Very, too often, the web is filled with very long and verbose blog posts that seem to have been written for anything but helping readers find the information they need to solve a problem.
Everything changes, continuously. Even brands and their markets and therefore marketing strategies change . In this context it is obviously impossible for a company to remain the same over the years without changing its appearance and its communication strategies .
Rebranding is the process by which a company “refreshes” its image by changing the look of the brand or even its name, presenting itself on the market with a renewed brand identity .
This practice involves a series of actions aimed at transforming the image of a company, including its name, logo, slogan, design and communication strategy. Rebranding can be partial, involving only some egypt whatsapp resource elements of the corporate identity, or total, involving a complete overhaul.
3) Less is more
There is a golden rule that often comes back in various fields of marketing and advertising which is Less is more .
When talking about a logo, and therefore something graphic, this sentence becomes even more effective and valid. Certainly a minimal logo has its meaning and will probably work better than a more complex one in most cases, but try not to exaggerate and not to remove too many elements from your logo. Remove everything that is superfluous, but leave everything that is essential for understanding.
Finally, to understand if you have done a good job, try to imagine your logo applied to a garment, such as a t-shirt.
4) Test your logo
Once you have the perfect logo that is fully in line with the visual identity of your brand, make sure that you are not the only one who thinks so and that what you have created is actually a logo that works. Suggest a survey among your friends or on the web, even better, by asking experts in the sector. There are several online groups of graphic designers ready to advise you on which aspects of your logo to improve, and to tell you if you have done a good job.
If you need support, turn to communications agencies specialized in branding , they will be able to guide you in the creation of your brand identity.
Everything changes, continuously. Even brands and their markets and therefore marketing strategies change . In this context it is obviously impossible for a company to remain the same over the years without changing its appearance and its communication strategies .
Rebranding is the process by which a company “refreshes” its image by changing the look of the brand or even its name, presenting itself on the market with a renewed brand identity .
This practice involves a series of actions aimed at transforming the image of a company, including its name, logo, slogan, design and communication strategy. Rebranding can be partial, involving only some egypt whatsapp resource elements of the corporate identity, or total, involving a complete overhaul.
3) Less is more
There is a golden rule that often comes back in various fields of marketing and advertising which is Less is more .
When talking about a logo, and therefore something graphic, this sentence becomes even more effective and valid. Certainly a minimal logo has its meaning and will probably work better than a more complex one in most cases, but try not to exaggerate and not to remove too many elements from your logo. Remove everything that is superfluous, but leave everything that is essential for understanding.
Finally, to understand if you have done a good job, try to imagine your logo applied to a garment, such as a t-shirt.
4) Test your logo
Once you have the perfect logo that is fully in line with the visual identity of your brand, make sure that you are not the only one who thinks so and that what you have created is actually a logo that works. Suggest a survey among your friends or on the web, even better, by asking experts in the sector. There are several online groups of graphic designers ready to advise you on which aspects of your logo to improve, and to tell you if you have done a good job.
If you need support, turn to communications agencies specialized in branding , they will be able to guide you in the creation of your brand identity.