service he is going to buy, he will not proceed with the purchase.
Posted: Wed Dec 04, 2024 6:09 am
Would you choose to paint the walls red or light blue? Would you use an intrusive and aggressive communication style, use a very "marked" font, or would you go for a more rounded style that conveys confidence? Would you write an article on his blog talking about how big the problem is or how easy the situation is?
These are the points that a true marketer must always consider when deciding to use marketing psychology.
Well, so far we have said that our lives are chinese overseas america phone number data governed by psychological principles and that these psychological principles are applied in marketing. So, at this point you must be wondering: "What are they?" "
Well, follow me and you will find out.
Marketing Psychology: What Techniques Are Used?
Now, it is finally time to talk about marketing psychology. So what we are going to do is first list the techniques that have been discovered, and then we will see them in the field of application through practical examples.
Examples:
Who has not been stopped at least once in his life by a vendor trying to sell bracelets on the street? Of course, at first glance, everyone would refuse. But then this guy finally convinced us because of his friendly attitude. So we are actually unconsciously paying for his sympathy with money, not for his bracelet.
10. Value Perception
Marketing Psychology Value Perception Easy Web Marketing Nicola Onida SEO Copywriter
Value perception, or more precisely, perceived value, consists of a set of advantages that a certain product or service has.
If the customer, when making a purchase decision, notices that the value of the money he spends is lower than the value he gets from the product or
Examples:
Case #1
A hotel decided to promote its offer: "1 week on the Apulian coast, all inclusive, for 500 euros per person". 100 users enter your website and decide to book within 3 days.
Case #2
Its competitor, located only 100 meters from the hotel. From the beginning, he decided to promote an all-inclusive offer, but with a difference.
In fact, it includes the following offers: full board, free secure parking, sun beds and parasols, free cancellation, entertainment for children, use of the hotel's bikes, and finally they also add an evening to entertain both adults and children. ”
These are the points that a true marketer must always consider when deciding to use marketing psychology.
Well, so far we have said that our lives are chinese overseas america phone number data governed by psychological principles and that these psychological principles are applied in marketing. So, at this point you must be wondering: "What are they?" "
Well, follow me and you will find out.
Marketing Psychology: What Techniques Are Used?
Now, it is finally time to talk about marketing psychology. So what we are going to do is first list the techniques that have been discovered, and then we will see them in the field of application through practical examples.
Examples:
Who has not been stopped at least once in his life by a vendor trying to sell bracelets on the street? Of course, at first glance, everyone would refuse. But then this guy finally convinced us because of his friendly attitude. So we are actually unconsciously paying for his sympathy with money, not for his bracelet.
10. Value Perception
Marketing Psychology Value Perception Easy Web Marketing Nicola Onida SEO Copywriter
Value perception, or more precisely, perceived value, consists of a set of advantages that a certain product or service has.
If the customer, when making a purchase decision, notices that the value of the money he spends is lower than the value he gets from the product or
Examples:
Case #1
A hotel decided to promote its offer: "1 week on the Apulian coast, all inclusive, for 500 euros per person". 100 users enter your website and decide to book within 3 days.
Case #2
Its competitor, located only 100 meters from the hotel. From the beginning, he decided to promote an all-inclusive offer, but with a difference.
In fact, it includes the following offers: full board, free secure parking, sun beds and parasols, free cancellation, entertainment for children, use of the hotel's bikes, and finally they also add an evening to entertain both adults and children. ”