Step 6: Use an ROI calculator
campaigns are generating, I recommend using an ROI calculator. Your ROI can be calculated manually using the following formula:
From the above example, you qatar number screening would be able to conclude that for every $1 you spent on photography marketing, you received $3.50 in pure revenue. There are also loads of online ROI calculators that you can use to determine revenue amounts for more complex numbers.
Best practices for implementing photography into your marketing ROI campaigns
Every business, no matter how niche, can benefit from adopting some best practices for marketing and ROI-generation strategies. Here are our top six tips for optimizing your photography marketing plans and cultivating a relationship with your audience that is a good fit for both mainstream and niche consumers.
1. Follow niche trends
One of the most important steps when harnessing photography for increased marketing ROI is maintaining a stringent awareness of changing niche trends.
Consumers are notoriously fickle and easily swayed by passing aesthetic trends and fads. Knowing what these are can help you stylize and utilize photography in the most realistically impactful way for the current flavor of the week, month, or year for better traction.