Goals are the foundation of your acquisition strategy. Without goals, you’re flying blind… It’s hard to catch the eye of your prospects and ideal customers! To set your goals, simply be SMART: Specific: Each objective is focused on a result. Measurable: Progress is easy to track. Achievable: Only achievable and realistic goals are allowed. Relevant: The goal is aligned with your business needs. Time-bound: A deadline is set to achieve your goal. SMART goals are essential in customer acquisition, in order to define what you are looking to achieve, and think about the action plan to put in place to get there.
Know your target well, to know who to address Do you know your ideal customer? Do you know what their needs, problems, habits, and major motivations are? If you don’t have precise answers to these questions, it’s time to define your buyer persona. The buyer persona refers to the ideal target customer. And it is necessary to discover it, to know how to approach it effectively afterwards. Defining the buyer persona will allow you to create engaging, relevant and personalized messages and content, in order to best attract your prospects. We explain how to define your personas in this article, step by step. 3- Choose the right channels to communicate effectively If you have read the beginning of the article carefully (and we thank you for it), you know what the different customer acquisition levers are.
From e-mailing to social networks, including affiliation... There are many marketing levers to reach your prospects. But you still have to choose the most relevant ones with regard to your objectives and your target! Before ecuador telegram database you rush into selecting your future acquisition channels, here is our advice: start by optimizing your website for conversion. A well-optimized website already represents a preferred acquisition channel! When you know that a page loading time that is too long, a poorly organized user journey or a bad content strategy can scare away buyers... You might as well put all the chances on your side. And start by following our 10 recommendations for a website designed for Inbound Marketing and acquisition.
Spoiler: here are 3 essential first levers for progression, to integrate into your website: Clearly visible calls-to-actions (CTAs) Registration or content download pop-ups to generate leads A subscription box for your newsletter (then content in the newsletter that regularly redirects to the website). 4- Set up an action plan to structure the strategy Defining the strategy is good. Implementing it to boost acquisition is better! To facilitate the transition to action, we recommend that you set up a marketing action plan . This operational document details the actions planned over a given period to achieve marketing objectives. It extends the strategy by breaking it down into concrete actions positioned over time. The goal is to share it internally, so that each team (and especially salespeople!) has a clear and precise vision of marketing actions. This tool offers better visibility internally, but also better organization. And if you need a model to build your B2B marketing plan , it's a gift.
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