How to Use Offline Media to Drive Social Media Engagement
Posted: Wed Jan 08, 2025 4:42 am
Offline and online presences are like two siblings who developed completely different features. When placed together in one room, they may disagree, but will always stick together. The sibling metaphor was purposeful and intended to closely help you relate to today’s problems in understanding that offline and online media are not that different in respect to content, but in the way they are perceived and used. Marketing switched from old-fashioned media to the digital world a few decades ago and that changed the ways strategies and campaigns are led.
But offline marketing is still not obsolete. If anything, it can be used to boost iceland whatsapp phone number social media engagement and help reach the target audience.
Promote Social Media Profiles in Your Offline Media
The most common mistake is to forget to use your brand name. This is often not intentional, but rather an oversight. A study by Pardot showed that 80 percent of consumers will probably choose the brands they follow on social media channels. That’s why you should always incorporate your brand’s name over all social media you use in the campaign and make it stand out, because pictures and videos will be remembered for their stories, but you people to associate them with your company and products.
When you prepare the offline campaign, make sure that you clearly accentuate the brand’s name as the core of your advertisement. In this way, potential customers will find you easily on Facebook, Instagram, Twitter and all other channels.
Advertise Online Engagement With Your Brand
Results from the study done by Nottingham Trent University showed that an average individual uses their smart phone 85 times a day, amounting to almost five hours on it. And they use it while doing something else at the same time, like talking to friends, watching TV or commuting, which means it’s with them almost all the time. This is an important fact because it means you can use it to engage them with your brand on social media by asking them to become participants in promoting your message about your brand by retweeting or sharing Facebook posts about your brand, and not merely be the receivers of the message.
But offline marketing is still not obsolete. If anything, it can be used to boost iceland whatsapp phone number social media engagement and help reach the target audience.
Promote Social Media Profiles in Your Offline Media
The most common mistake is to forget to use your brand name. This is often not intentional, but rather an oversight. A study by Pardot showed that 80 percent of consumers will probably choose the brands they follow on social media channels. That’s why you should always incorporate your brand’s name over all social media you use in the campaign and make it stand out, because pictures and videos will be remembered for their stories, but you people to associate them with your company and products.
When you prepare the offline campaign, make sure that you clearly accentuate the brand’s name as the core of your advertisement. In this way, potential customers will find you easily on Facebook, Instagram, Twitter and all other channels.
Advertise Online Engagement With Your Brand
Results from the study done by Nottingham Trent University showed that an average individual uses their smart phone 85 times a day, amounting to almost five hours on it. And they use it while doing something else at the same time, like talking to friends, watching TV or commuting, which means it’s with them almost all the time. This is an important fact because it means you can use it to engage them with your brand on social media by asking them to become participants in promoting your message about your brand by retweeting or sharing Facebook posts about your brand, and not merely be the receivers of the message.