How to do Brand Journalism in your company
Posted: Wed Dec 04, 2024 7:03 am
For a quicker check you can also use Rank Trackers (paid) such as Seozoom, Semrush, Ahrefs, SE Ranking etc.
How long does it take to rank your site on Google?
SEO positioning times generally range from 3 to 8 months, but they are “variable” and depend on various factors, two above all:
What are the values that represent the Serie A League?
How is Lega Serie A perceived by its consumer audience, buyer personas and players that revolve around the market in which Lega Serie A is positioned?
Is there an identifying feature that makes the product stand out and undoubtedly recognizable to the public?
Why should a company invest in the Italian Serie A?
Here, based on the answers that are obtained, it is possible to outline an initial positioning of the Lega Serie A brand. That is, define what they are:
Tone of voice
Content type
Channels
User Customer Journey
Rebranding-of-the-Lega-Serie-positioning-sphere Easy Web Marketing
The positioning sphere that belongs to any branding or rebranding study .
It starts from the Value Positioning to get to the
Communication Positioning.
This is the main difference between Brand Journalism and Content Marketing.
Brand Journalism Content Marketing
Work on notoriety, create awareness chinese overseas asia phone number data and produce affinity marketing. Increase demand for a product by creating useful content and information about it.
Build the right context within which to create more effective brand messages. Capture and nurture the attention and interest of the potential buyer.
It creates news, insights, reports and stories that convey the brand's personality. It builds brand credibility with potential buyers.
Generate leads and conversions.
However, content marketing and brand journalism share the need to tell a brand story through stories, values and benefits.
For both, it is important that the relationship that is built between the two actors is based on trust and credibility.
When you decide to act as a media company and do brand journalism, you must also have a well-structured editorial project.
I RECOMMEND YOU READ: Editorial Plan, safer than a Beghelli Lifesaver
A globalized economy and the development of the web and social networks have increased the need among businesses and professionals to manage and govern spaces for discussion with their "public" in an increasingly direct manner.
The key to good brand journalism lies in the ability to translate the complexity of making the most difficult topics simple.
Journalists or marketers? Which figure is suitable for this activity?
The professional who takes charge of brand journalism for a company is a cross between a reporter, a storyteller and a marketer.
On the one hand, he must be good at capturing a story and telling it to the audience in a compelling and fascinating way.
How long does it take to rank your site on Google?
SEO positioning times generally range from 3 to 8 months, but they are “variable” and depend on various factors, two above all:
What are the values that represent the Serie A League?
How is Lega Serie A perceived by its consumer audience, buyer personas and players that revolve around the market in which Lega Serie A is positioned?
Is there an identifying feature that makes the product stand out and undoubtedly recognizable to the public?
Why should a company invest in the Italian Serie A?
Here, based on the answers that are obtained, it is possible to outline an initial positioning of the Lega Serie A brand. That is, define what they are:
Tone of voice
Content type
Channels
User Customer Journey
Rebranding-of-the-Lega-Serie-positioning-sphere Easy Web Marketing
The positioning sphere that belongs to any branding or rebranding study .
It starts from the Value Positioning to get to the
Communication Positioning.
This is the main difference between Brand Journalism and Content Marketing.
Brand Journalism Content Marketing
Work on notoriety, create awareness chinese overseas asia phone number data and produce affinity marketing. Increase demand for a product by creating useful content and information about it.
Build the right context within which to create more effective brand messages. Capture and nurture the attention and interest of the potential buyer.
It creates news, insights, reports and stories that convey the brand's personality. It builds brand credibility with potential buyers.
Generate leads and conversions.
However, content marketing and brand journalism share the need to tell a brand story through stories, values and benefits.
For both, it is important that the relationship that is built between the two actors is based on trust and credibility.
When you decide to act as a media company and do brand journalism, you must also have a well-structured editorial project.
I RECOMMEND YOU READ: Editorial Plan, safer than a Beghelli Lifesaver
A globalized economy and the development of the web and social networks have increased the need among businesses and professionals to manage and govern spaces for discussion with their "public" in an increasingly direct manner.
The key to good brand journalism lies in the ability to translate the complexity of making the most difficult topics simple.
Journalists or marketers? Which figure is suitable for this activity?
The professional who takes charge of brand journalism for a company is a cross between a reporter, a storyteller and a marketer.
On the one hand, he must be good at capturing a story and telling it to the audience in a compelling and fascinating way.