3 foolproof steps to achieve your business or marketing goals
Posted: Wed Dec 04, 2024 9:08 am
June 10, 2024 Marketing Trends Written by Alberto Thirión 7 min read
Some brands like Adidas have given us slogans as striking as “Impossible is nothing” , phrases that inspire us to achieve what we set out to do. And now you must be asking yourself , “How does that translate into my business or marketing objectives ?” “How can this permeate my team’s goals and achieve business success ?”
Brian Tracy, a great motivator in list of bahrain consumer email the business, sales and human development fields, mentions in his book Get It Right that there are 3 steps to achieve business and personal success. And without getting philosophical, these 3 priority steps are what determine whether we hit our goals like a target or not.
Clarity, Focus and Concentration. These 3 elements can be broken down as much as the book itself or more. However, in order to intrigue you so that you are encouraged to read it for yourself and that you can apply it from today, I share with you this interpretation mixed with learnings from my day to day as a Digital Marketing and Content Manager/Consultant at Interius.
via GIPHY
Clarity in your objectives equals power of action
If the business or marketing objective is not clear, it is destined to fail. We can and should fall in love with these objectives to be as detail-oriented as we would be on a first date.
By this I mean taking care of every detail, describing as best as possible each element that will make up the strategic, marketing or business plan and what it seeks to achieve. It must be TOTALLY EVIDENT if we are moving away from the business objective or if there are obstacles, actions or tools that we are unaware of and about which we should be clearer.
There is an additional element that organizations do not usually add and that is the human component, the generation of social value beyond the quantitative, capital and profitability. Being social mammals, there are neurotransmitters in our body that are activated when we CLEARLY see how our work contributes to the well-being of others in one way or another . This will maintain motivation and a sense of belonging among everyone, from managers to operators.
Don't just consider how many units of X product will be sold in the year and the tactics you will employ or the profits they will generate. Consider including how the product will facilitate or improve something in its context or industry, and if profits grow, how they will be able to improve the quality of life of workers and their growth opportunities while the company grows. Business success should not be at odds with the personal lives of those who manage, administer or simply make it work.
These business objectives must be so simple that everyone in the organization can understand them. No matter the level, everyone is in the same boat with the same direction. These objectives must be communicated to everyone regardless of their position or time in the company. Each mention is a reinforcement of the commitment to achieve them. As Albert Einstein said: “If you can't explain it simply, you don't understand it well.”
steps-objectives-business-marketing
Focus on results and solutions
This may seem like a no-brainer, but in a world that is so changing, competitive and accelerated by technological evolution, it is difficult to keep your attention on just one thing, and this is where we can return to the example of sport. At the Olympics, have you ever seen a javelin thrower trying to jump rope at the same time? Or a relay runner waiting for his partner while checking his Instagram or Tik Tok ? At least I haven't...
As a society and professionals, we must understand that we are not a computer with multi-core processors capable of doing two equally complex tasks at the same time. And if you are still stuck in that ideology capable of destroying the health of people and companies, here is a study that can help.
So defining action dates and establishing a “must-do system” based on the priority of the goal is essential. This system is based on defining “conditions to be met” where you must first activate your plan and then move on to less important things. This way you won’t arrive at the end of the day regretting that, once again, you failed to start or continue with that business objective.
Another example of a “forced system” is that you start your day by attending to your strategic plan and the highest priorities. If the plan is very important, it is better to start executing it soon and if it is for 1 year, it is best to divide it into monthly or weekly sub-goals.
Brian Tracy says a phrase that has helped me regulate the anxiety of not meeting a deadline and realize that a plan can and sometimes needs to change in order to be carried out with quality: “There are no impossible goals, only impossible deadlines.
Some brands like Adidas have given us slogans as striking as “Impossible is nothing” , phrases that inspire us to achieve what we set out to do. And now you must be asking yourself , “How does that translate into my business or marketing objectives ?” “How can this permeate my team’s goals and achieve business success ?”
Brian Tracy, a great motivator in list of bahrain consumer email the business, sales and human development fields, mentions in his book Get It Right that there are 3 steps to achieve business and personal success. And without getting philosophical, these 3 priority steps are what determine whether we hit our goals like a target or not.
Clarity, Focus and Concentration. These 3 elements can be broken down as much as the book itself or more. However, in order to intrigue you so that you are encouraged to read it for yourself and that you can apply it from today, I share with you this interpretation mixed with learnings from my day to day as a Digital Marketing and Content Manager/Consultant at Interius.
via GIPHY
Clarity in your objectives equals power of action
If the business or marketing objective is not clear, it is destined to fail. We can and should fall in love with these objectives to be as detail-oriented as we would be on a first date.
By this I mean taking care of every detail, describing as best as possible each element that will make up the strategic, marketing or business plan and what it seeks to achieve. It must be TOTALLY EVIDENT if we are moving away from the business objective or if there are obstacles, actions or tools that we are unaware of and about which we should be clearer.
There is an additional element that organizations do not usually add and that is the human component, the generation of social value beyond the quantitative, capital and profitability. Being social mammals, there are neurotransmitters in our body that are activated when we CLEARLY see how our work contributes to the well-being of others in one way or another . This will maintain motivation and a sense of belonging among everyone, from managers to operators.
Don't just consider how many units of X product will be sold in the year and the tactics you will employ or the profits they will generate. Consider including how the product will facilitate or improve something in its context or industry, and if profits grow, how they will be able to improve the quality of life of workers and their growth opportunities while the company grows. Business success should not be at odds with the personal lives of those who manage, administer or simply make it work.
These business objectives must be so simple that everyone in the organization can understand them. No matter the level, everyone is in the same boat with the same direction. These objectives must be communicated to everyone regardless of their position or time in the company. Each mention is a reinforcement of the commitment to achieve them. As Albert Einstein said: “If you can't explain it simply, you don't understand it well.”
steps-objectives-business-marketing
Focus on results and solutions
This may seem like a no-brainer, but in a world that is so changing, competitive and accelerated by technological evolution, it is difficult to keep your attention on just one thing, and this is where we can return to the example of sport. At the Olympics, have you ever seen a javelin thrower trying to jump rope at the same time? Or a relay runner waiting for his partner while checking his Instagram or Tik Tok ? At least I haven't...
As a society and professionals, we must understand that we are not a computer with multi-core processors capable of doing two equally complex tasks at the same time. And if you are still stuck in that ideology capable of destroying the health of people and companies, here is a study that can help.
So defining action dates and establishing a “must-do system” based on the priority of the goal is essential. This system is based on defining “conditions to be met” where you must first activate your plan and then move on to less important things. This way you won’t arrive at the end of the day regretting that, once again, you failed to start or continue with that business objective.
Another example of a “forced system” is that you start your day by attending to your strategic plan and the highest priorities. If the plan is very important, it is better to start executing it soon and if it is for 1 year, it is best to divide it into monthly or weekly sub-goals.
Brian Tracy says a phrase that has helped me regulate the anxiety of not meeting a deadline and realize that a plan can and sometimes needs to change in order to be carried out with quality: “There are no impossible goals, only impossible deadlines.