Setting up devices and accounts

[Ashik Sarkar9]

TikTok takes into account user preferences and device-related information when offering content recommendations. Factors such as language preferences, country settings, and device type influence the type of content users see on their FYP. For example, users in English-speaking countries or those with English as their native language will likely encounter videos in that language.

Value for the user
The algorithm puts special emphasis on user behavior, especially the act of watching a video from start to finish. spain telegram Completing a video is a sign that the user is very interested and enjoying it. This indicator carries more weight than other factors, such as being in the same location as the content creator. Prioritizing content that provides value and captivates the audience throughout its duration is essential to optimize TikTok SEO and rank well on the platform.

Most liked videos on TikTok of all time, March 2023
Why are these factors important? The rise in popularity of SEO for TikTok can be linked to the growing tendency of younger internet users to turn to TikTok instead of Google for information and exploration. Initially known for its viral dance challenges and trending sounds, TikTok has transformed into a dynamic search engine that caters to a wide range of needs.

Now, users flock to the platform to discover everything from fashion inspiration and recipes to job interview tips and personal finances. In fact, nearly 40% of young people turn to TikTok instead of Google when searching for something. As of 2023, the platform has 834.3 million users worldwide and is expected to grow to 955.3 million by 2025. These examples represent just a snapshot of the diverse search queries on TikTok, showcasing the app’s evolution into a multi-faceted source for a myriad of interests and information.

5 practical steps to use TikTok's algorithm in SEO
Understanding what the algorithm is looking for is one thing. Knowing how to craft content that resonates is another. Incorporate these five tips into your strategy when conceptualizing, producing, and sharing your TikTok videos. By doing so, you’ll increase your chances of appearing in search results and gaining visibility in users’ feeds.

Step 1: Understand your audience
Knowing your audience is the foundation of any successful TikTok strategy, but I would argue that this is always the case for any SEO strategy. I have previously worked with agencies under DesignRush , and I can confidently recommend diving into TikTok analytics to uncover valuable insights about your viewers. This includes details about demographics, content preferences, and engagement patterns.

Top 10 interests of TikTok users in the US
According to Dominic Monn, founder of Mentor Cruise , if you understand who your audience is, you can tailor your content to their expectations and preferences. Pay close attention to the type of content that resonates most with your viewers, the times they are most active, and the features they interact with.

With these factors, you can create content that not only aligns with their interests, but is also more likely to be picked up by TikTok’s algorithm. The more your content resonates with your audience, the more likely it will be recommended to similar users, expanding your reach and impact on the platform.

Step 2: Perform a keyword search on TikTok:
Keywords are the currency of visibility. The keyword research process is crucial not only in traditional SEO but also in TikTok content optimization. To improve visibility, you need to understand the words or phrases used by your target audience when searching for content similar to yours.

While conventional SEO tools like Google Ads Keyword Planner, SEMrush, and Ahrefs can help in this process, it is important to note that these tools pull their data from Google, not TikTok. Since TikTok-specific SEO tools are still in their early stages, it is recommended to explore the TikTok platform directly for insights.

Explore Keywords Insights on TikTok
Source: ads.tiktok.com

By using TikTok’s search bar and entering your research keywords, you can discover popular keywords related to your query, providing valuable insights to refine your content strategy on the platform. Despite the absence of dedicated TikTok SEO tools, this straightforward approach allows you to gain insights into what users are searching for on TikTok, allowing you to effectively optimize your content.

Step 3: Take advantage of trends and shorten them
TikTok is a trend-focused platform, so keeping up with the latest trends is key to staying relevant. Remember, though, that it's not just about blindly following trends; it's about infusing them with your own unique twist. When you see a popular trend, think about how to put a spin on it to make it your own.

Hashtag Trends on TikTok
Source: ads.tiktok.com

For example, let's say you've found a video with all the popular elements, one thing you can do is use music that's currently trending. Tap the vinyl image in the bottom right corner and you'll be able to see how many times a sound has been used in videos shot in a similar style. Remember, trends allow content creators to put their own spin on a popular element, resulting in a video that's both familiar and unique.

By participating in trending challenges with a creative and personalized touch, you make your content more likely to catch the algorithm’s attention. This not only increases the chances of your content being featured in the FYP, but also showcases your creativity to a wider set of audience.

Step 4: Create shareable content
Creating content that viewers can’t resist sharing is at the heart of TikTok SEO success. Whether it’s a humorous skit, a helpful tutorial, or a relatable moment, make sure you make your content shareable .

The more users share your content, the more your reach and engagement will expand. As I mentioned before, TikTok’s algorithm takes note of content that sparks interest and engagement, and is more likely to recommend such content to a wider audience.

As much as possible, focus on creating content that provokes reactions, resonates with your audience, and prompts them to hit the share button. This not only increases your visibility, but also establishes a connection with viewers, turning them into active participants in the TikTok community.

Step 5: Engage with your community
Beyond content creation, actively engaging with your community is a crucial aspect of TikTok SEO success. Do your best to respond to comments, start conversations, and foster a sense of community among your followers.

TikTok’s algorithm values ​​creators who not only produce engaging content but also actively participate in the platform’s social dynamics. By building a loyal and interactive community, you increase the likelihood that your content will be recommended to a wider audience.

The platform’s algorithm is designed to promote content that generates conversation and interaction in the community, so don’t just broadcast it, interact. Engaging with your community not only improves the visibility of your content, but also contributes to a positive and vibrant experience on TikTok for both you and your followers.

Benefits of leveraging TikTok’s algorithm for SEO
Improved visibility
When you correctly perform the steps I mentioned above, you are essentially tailoring your content to align with specific search queries, making it more likely to appear in search results when users search for topics related to your niche or industry.

Leveraging TikTok’s algorithm improves your reach, bringing your brand to the forefront of potential prospects who might be actively searching for content like yours. As users increasingly use TikTok’s search bar to explore various topics, your optimization efforts position your brand for discovery, expanding your audience and exposing your content to a broader demographic.