Choose a font that goes with your product

[Ashik Sarkar9]

The example above shows that an ad with a thin font works better if you're selling a thin phone. Similarly, if you're selling a sleek phone, fonts that look sleek will drive more conversions.

Other experts also suggest considering readability and web-safe fonts when choosing the typeface. For example, Arial, Times New Roman, Veranda, Georgia, etc., are classified as web-safe fonts because they spell out words clearly and do not blend together.

#7. Make good use of negative spaces
Design experts also suggest using negative space wisely to improve the visibility of important elements like CTAs.

For context, here's what negative space might look like (note how it draws your eye directly to the yellow highlighted text).

Source: Tubikstudio

According to the professionals, you should use this negative space to:

Add contrast between it and other background elements (or use it to help the reader better navigate the text).

Highlight your selling points (this could be your CTA, value proposition, USP, social proof, or anything else).

Maintain a balance between content and design, and format the newsletter accordingly.

Elevate or enhance all elements to make them more visually appealing.

#8. Explain the details to your readers
Another simple tip from the list, especially if you use visuals, is to explain the details to the reader. This effort will help the reader connect the dots the way you want, improving the performance of your promotional email.

For example, imagine you run a travel agency and you want to send a graphic with a New Year discount offer in your newsletter. Instead of just highlighting the offer in the visuals, consider highlighting what makes the offer special (i.e., explain the details to the reader).

Some of the details I could detail are:

What type of accommodation will you be staying in (for example, is it a 5-star luxury hotel?)

Why you are going at this time of year (for example, snow or upcoming events might be the highlight of the season).

Who would this offer be most suitable for: a family, a couple or someone who loves adventure?

For example, consider how Katelyn explains details in her images with the help of arrows, color changes, and highlighted text.


Framing effect
#9. Use color psychology to your advantage
Did you know that color can play a psychological role in your email marketing campaigns?

When it comes to design choices, it’s important to actively look at how font and design colors (read: color combinations) can affect your target audience’s mood and/or motivate them to perform certain tasks.


Color science - Use color psychology to your advantage
Source: Londonimageinstitute

Side note: It is also beneficial to contextualize the color scheme. For example, color association may be different for email recipients depending on where they live and their education and background.

#10. A/B Test Elements to See What Works and What Doesn't
Last but not least, our recommendation would be to always A/B test different design elements and features to see what works and what doesn’t.

And while you're at it, consider using heatmaps to see how email clients interact with your content. usa telegram Not sure where to start? Try out different email newsletter templates and see which ones work best.

If you find that stock images aren't resonating, try your favorite design tool and create custom graphics for your next email marketing campaign.

Pro Tip: Check out email newsletter examples from your top competitors to see what email templates and other types of messages they use to engage top email customers. It never hurts to take a look at the competition to inspire improvements to your email marketing strategy .

Get more design tips from AccuRanker to increase engagement
And with this we conclude our blog on newsletter design tips to increase engagement rates.

If you enjoyed this blog and want more tips on improving your newsletter design (as well as the design, structure, and content of other marketing channels), all you have to do is follow the AccuRanker blog.

We regularly publish tips, tricks, insider information, strategies, relevant examples you can copy, and many other interesting content. Take a look at the topics we cover on our blog .