“Hey Google, how can I celebrate love?
Posted: Sun Jan 19, 2025 4:34 am
Latin Americans love giving gifts. In fact, a recent study shows that searches for “gifts for” increased by 11% year-on-year in the region. Following that trend, February 14 has become an opportunity to celebrate love: 65% of respondents planned to buy a gift for Valentine’s Day in 2022.
In fact, over the past five years, this month has seen the highest number of searches for the word “love” in Mexico, Argentina, Chile and Peru. But one thing is certain: being in love with another person is not a condition for celebrating. It is also worth giving yourself a gift to celebrate self-love.
For all these reasons, in the days leading up to this holiday, venezuela phone number material Google search becomes a great ally. But what are people searching for?
If one looks at the “electrocardiogram” for this time of year, one can see that the words “Valentine’s Day gift” register specific increases throughout the region during February. Online shopping is presented as a valid option for users, as long as the gift arrives on time: search interest for terms such as “tracking post office” in Mexico grew 27% year-on-year. While it is true that tastes and traditions change, it is important to know that, at least in that country, flowers do not go out of style. For two years, Valentine’s Day registered a marked increase in search interest for “flowers delivered to your home . ”
But it's not all about the material. In the days leading up to Cupid's arrival, people also find other ways to express affection. During February, Mexico, Argentina, Chile and Peru register an increase in search interest for terms like " love songs ." People also try to find " Valentine's Day cards " (Mexico) and "Valentine's Day phrases in English" (Colombia). But, in addition, people around the world are looking to find the answer to deeper questions like "what is love . "
This search interest sometimes translates into action: at least in Peru and Mexico, the week of February 13-19, 2022 was the peak in searches for marriage certificates, as there are usually special promotions related to this type of certificates by the civil registry.
In love, therefore, Google remains an essential ally, even for those who do not believe in Valentine's Day. How can your brand be one too? Here are 3 tips that can help you achieve this:
Think beyond your product or service. Remember that people will be looking for inspiration to celebrate this date. You can always offer advice or show how your brand can be a great option, even a very original one. If you can't think of anything, you can rely on the power of content creators .
Deliver flawless UX. From inspiration to delivery date accuracy, no loose ends can be left undone if you want to be truly helpful and empathetic to your customers. Check here to make sure you're not making these mistakes.
Don't wait until the last minute. Preparation for events where
Latin Americans give gifts begins in advance and it's good to be present from the moment they start researching. In that sense, it will be very useful to have this calendar with the key dates for your brand on hand .
We hope this data helps you turn your brand into Cupid. Keep in mind that you can always check Google Search to discover new behaviors of people.
In fact, over the past five years, this month has seen the highest number of searches for the word “love” in Mexico, Argentina, Chile and Peru. But one thing is certain: being in love with another person is not a condition for celebrating. It is also worth giving yourself a gift to celebrate self-love.
For all these reasons, in the days leading up to this holiday, venezuela phone number material Google search becomes a great ally. But what are people searching for?
If one looks at the “electrocardiogram” for this time of year, one can see that the words “Valentine’s Day gift” register specific increases throughout the region during February. Online shopping is presented as a valid option for users, as long as the gift arrives on time: search interest for terms such as “tracking post office” in Mexico grew 27% year-on-year. While it is true that tastes and traditions change, it is important to know that, at least in that country, flowers do not go out of style. For two years, Valentine’s Day registered a marked increase in search interest for “flowers delivered to your home . ”
But it's not all about the material. In the days leading up to Cupid's arrival, people also find other ways to express affection. During February, Mexico, Argentina, Chile and Peru register an increase in search interest for terms like " love songs ." People also try to find " Valentine's Day cards " (Mexico) and "Valentine's Day phrases in English" (Colombia). But, in addition, people around the world are looking to find the answer to deeper questions like "what is love . "
This search interest sometimes translates into action: at least in Peru and Mexico, the week of February 13-19, 2022 was the peak in searches for marriage certificates, as there are usually special promotions related to this type of certificates by the civil registry.
In love, therefore, Google remains an essential ally, even for those who do not believe in Valentine's Day. How can your brand be one too? Here are 3 tips that can help you achieve this:
Think beyond your product or service. Remember that people will be looking for inspiration to celebrate this date. You can always offer advice or show how your brand can be a great option, even a very original one. If you can't think of anything, you can rely on the power of content creators .
Deliver flawless UX. From inspiration to delivery date accuracy, no loose ends can be left undone if you want to be truly helpful and empathetic to your customers. Check here to make sure you're not making these mistakes.
Don't wait until the last minute. Preparation for events where
Latin Americans give gifts begins in advance and it's good to be present from the moment they start researching. In that sense, it will be very useful to have this calendar with the key dates for your brand on hand .
We hope this data helps you turn your brand into Cupid. Keep in mind that you can always check Google Search to discover new behaviors of people.