LinkedIn Engagement Rate – How to Calculate and Improve It?
Posted: Wed Dec 04, 2024 9:46 am
To succeed on LinkedIn, there is one element you will need to pay attention to: the LinkedIn engagement rate. What is it? Here are some answers.
For your LinkedIn posts to take off and get thousands of views, there's no secret: you're going to have to generate what's called engagement . That is, reactions from your audience on LinkedIn, so that it allows your LinkedIn post to be broadcast to a wider audience. As we said when recalling the importance of understanding how the LinkedIn algorithm works , it's these interactions that will make LinkedIn decide to promote your post to as wide an audience as possible.
Calculating LinkedIn engagement rate: how to do it?
To calculate the engagement rate on LinkedIn, you must first take azerbaijan telemarketing data into account all possible interactions on a post: likes, comments and shares. Shares are no longer really popular on LinkedIn, because the social network favors posts that benefit from a lot of likes and comments, but shares are indeed included in the engagement rate.
To calculate the LinkedIn engagement rate, the formula is therefore very simple:
Calculation of engagement rate = (Number of likes + number of comments + number of shares) divided by the number of views.
Or, to simplify the formula for calculating the engagement rate:
Engagement rate calculation = Total number of interactions divided by total number of views.
You will come across a result which must be expressed as a percentage.
Let's take an example. In the post below, we see that we have 60 likes and 40 comments. We also know from the Shield software that we have two shares. We deduce the number of interactions:
60 likes + 40 comments + 2 shares = 101 interactions.
Lkd commitment rate
More interactions mean more views. That's the point of having engagement.
And when we calculate the engagement rate, we see that the post generated 4845 views. So we can calculate the LinkedIn engagement rate of this post:
101 interactions / 4845 views = 0.0208, or 2.08% engagement rate.
We also note that the Shield software announces a 2.1% engagement rate for this post, which proves the accuracy of the calculation, the difference can be justified by a rounding or a very slightly different number of views at the time of calculation. In summary, you must remember that the engagement rate allows you to know if your post has aroused the interest of your community, it is therefore a very good indicator to know if your LinkedIn post has been liked or not.
What is a good LinkedIn engagement rate?
For your LinkedIn posts to take off and get thousands of views, there's no secret: you're going to have to generate what's called engagement . That is, reactions from your audience on LinkedIn, so that it allows your LinkedIn post to be broadcast to a wider audience. As we said when recalling the importance of understanding how the LinkedIn algorithm works , it's these interactions that will make LinkedIn decide to promote your post to as wide an audience as possible.
Calculating LinkedIn engagement rate: how to do it?
To calculate the engagement rate on LinkedIn, you must first take azerbaijan telemarketing data into account all possible interactions on a post: likes, comments and shares. Shares are no longer really popular on LinkedIn, because the social network favors posts that benefit from a lot of likes and comments, but shares are indeed included in the engagement rate.
To calculate the LinkedIn engagement rate, the formula is therefore very simple:
Calculation of engagement rate = (Number of likes + number of comments + number of shares) divided by the number of views.
Or, to simplify the formula for calculating the engagement rate:
Engagement rate calculation = Total number of interactions divided by total number of views.
You will come across a result which must be expressed as a percentage.
Let's take an example. In the post below, we see that we have 60 likes and 40 comments. We also know from the Shield software that we have two shares. We deduce the number of interactions:
60 likes + 40 comments + 2 shares = 101 interactions.
Lkd commitment rate
More interactions mean more views. That's the point of having engagement.
And when we calculate the engagement rate, we see that the post generated 4845 views. So we can calculate the LinkedIn engagement rate of this post:
101 interactions / 4845 views = 0.0208, or 2.08% engagement rate.
We also note that the Shield software announces a 2.1% engagement rate for this post, which proves the accuracy of the calculation, the difference can be justified by a rounding or a very slightly different number of views at the time of calculation. In summary, you must remember that the engagement rate allows you to know if your post has aroused the interest of your community, it is therefore a very good indicator to know if your LinkedIn post has been liked or not.
What is a good LinkedIn engagement rate?