Connecting successfully: WhatsApp's fundamental role in business
Posted: Wed Dec 04, 2024 9:55 am
How do you want to take your business to the next level? In the digital age, WhatsApp has become one of the most powerful allies to boost business growth. Can you imagine that more than 70% of Mexicans choose to send messages to companies every week? This habit not only indicates a preference, but also highlights an opportunity for your business to take off.
You may have already noticed, but list of benin consumer email phone calls are increasingly being displaced. More than 71% of Mexicans prefer to contact a company through text messages rather than making a call. What's more, up to 74% think it's more convenient and easier to chat via text message than to browse a website.
But here's the interesting part: 57% of people get frustrated if a company doesn't give them the option to send them a WhatsApp. And this isn't just because of the convenience, but because of the trust that comes with chatting live with a company on the messaging channel preferred by Mexicans.
There is no doubt about the fundamental role that WhatsApp already plays in business, and that is why in this article I will present you with 5 different reasons why using WhatsApp is key to taking your business to the next level. Ready to discover how the power of messaging is transforming the business landscape?
1. Click-To-WhatsApp Ads
The real magic starts with click-to-WhatsApp ads. These promotions, present in Meta's advertising spaces, allow users to start a direct conversation with your brand's official WhatsApp account .
It's as simple as one click for a potential customer to start interacting with your business, and the value goes beyond them starting a conversation with you, because you already have valuable information about this customer that you can use strategically.
By setting up a messaging campaign in Meta that makes it easy for these potential customers to contact you, you already have a contextual view of who they are thanks to the segmentation you performed in it.
Plus, you know which ad they saw, which reveals the intent behind starting the conversation. This allows you to establish communication from the start with context, providing a solid foundation for establishing an exchange of valuable information from the first contact.
2. Lead Scoring & Chatbots
By using click-to-market ads for WhatsApp, you have an opportunity to specifically target those users who perfectly fit the profile of your ideal customer. Once these users interact with your ad and take the first step of starting a conversation, the door is opened to immediate interaction through an intelligent chatbot .
This chatbot not only establishes contact, but also unleashes its potential by asking strategic questions to qualify potential customers . Its function goes beyond starting the conversation; it accurately shows who the most valuable customers are, without having to interact directly with them. This allows them to be effectively channeled towards a more detailed conversation with an agent.
3. WhatsApp Flows
WhatsApp Flows is a tool on the WhatsApp Business platform that makes it easier for businesses to seamlessly deliver services during their interactions with customers.
With this feature, users can perform various actions without leaving the WhatsApp application. This allows users to design and create personalized virtual tours to offer a comprehensive experience.
Some cases where you can implement this tool to the fullest are:
Create appointment booking flows.
Customize a product that interests them.
Complete and submit forms.
Register for events and promotions.
These virtual tours are easily created using message templates, without the need for programming knowledge. In addition to enriching the consumer experience by simplifying tasks for them, they provide a lot of value to companies as they offer the opportunity to create simple personalized experiences that improve results.
For example, Lenovo achieved 8 times more appointment bookings by using this tool. Learn all about their success story here .
4. Encourage consideration
Part of the consumer journey includes the all-important consideration stage, and sometimes they simply want more information about a product or service before making a decision. On these occasions, WhatsApp becomes the ideal space to resolve your customers' queries.
When a potential customer clicks on your WhatsApp ad, it opens the door to a conversation with a human agent or chatbot. This interaction gives them the opportunity to get detailed information about a specific product or explore various available options.
Even depending on what they answer, you could easily suggest products or services that best fit their needs.
Click-to-click ads for WhatsApp start this conversation, but their potential goes beyond simply initiating contact. If the customer opts in to receive messages after clicking on the ad, i.e. accessing the famous “opt-in” , this allows you to send updates on products that may interest them.
5. Build trust and credibility
In today’s digital world, trust with customers is vital in marketing. Platforms like WhatsApp are key in offering quick and accurate answers to their questions. Automated tools, like chatbots, are powerful allies in addressing customer concerns.
Although it may seem counterintuitive or hard to believe, well-implemented chatbots can build credibility and trust among users. Imagine answering frequently asked questions before customers need to speak to an agent about availability, products, opening hours, and more.
Without a doubt, through automated responses you can demonstrate that your brand values their concerns and addresses them promptly – even if there is no agent available at the time. This prompt attention reinforces customer trust and demonstrates your commitment to their satisfaction.
By understanding and implementing the solutions that WhatsApp offers, businesses can build stronger and more successful relationships with an audience that already has a dominant preference for this messaging channel.
via GIPHY
As a business, it’s most important to connect with our audience where they are – in front of the screen chatting with friends, family or colleagues. And what does this mean? That’s where the magic happens! By using the platforms that are already part of their daily lives, we can speak to them more effectively and build much stronger connections with them.
You may have already noticed, but list of benin consumer email phone calls are increasingly being displaced. More than 71% of Mexicans prefer to contact a company through text messages rather than making a call. What's more, up to 74% think it's more convenient and easier to chat via text message than to browse a website.
But here's the interesting part: 57% of people get frustrated if a company doesn't give them the option to send them a WhatsApp. And this isn't just because of the convenience, but because of the trust that comes with chatting live with a company on the messaging channel preferred by Mexicans.
There is no doubt about the fundamental role that WhatsApp already plays in business, and that is why in this article I will present you with 5 different reasons why using WhatsApp is key to taking your business to the next level. Ready to discover how the power of messaging is transforming the business landscape?
1. Click-To-WhatsApp Ads
The real magic starts with click-to-WhatsApp ads. These promotions, present in Meta's advertising spaces, allow users to start a direct conversation with your brand's official WhatsApp account .
It's as simple as one click for a potential customer to start interacting with your business, and the value goes beyond them starting a conversation with you, because you already have valuable information about this customer that you can use strategically.
By setting up a messaging campaign in Meta that makes it easy for these potential customers to contact you, you already have a contextual view of who they are thanks to the segmentation you performed in it.
Plus, you know which ad they saw, which reveals the intent behind starting the conversation. This allows you to establish communication from the start with context, providing a solid foundation for establishing an exchange of valuable information from the first contact.
2. Lead Scoring & Chatbots
By using click-to-market ads for WhatsApp, you have an opportunity to specifically target those users who perfectly fit the profile of your ideal customer. Once these users interact with your ad and take the first step of starting a conversation, the door is opened to immediate interaction through an intelligent chatbot .
This chatbot not only establishes contact, but also unleashes its potential by asking strategic questions to qualify potential customers . Its function goes beyond starting the conversation; it accurately shows who the most valuable customers are, without having to interact directly with them. This allows them to be effectively channeled towards a more detailed conversation with an agent.
3. WhatsApp Flows
WhatsApp Flows is a tool on the WhatsApp Business platform that makes it easier for businesses to seamlessly deliver services during their interactions with customers.
With this feature, users can perform various actions without leaving the WhatsApp application. This allows users to design and create personalized virtual tours to offer a comprehensive experience.
Some cases where you can implement this tool to the fullest are:
Create appointment booking flows.
Customize a product that interests them.
Complete and submit forms.
Register for events and promotions.
These virtual tours are easily created using message templates, without the need for programming knowledge. In addition to enriching the consumer experience by simplifying tasks for them, they provide a lot of value to companies as they offer the opportunity to create simple personalized experiences that improve results.
For example, Lenovo achieved 8 times more appointment bookings by using this tool. Learn all about their success story here .
4. Encourage consideration
Part of the consumer journey includes the all-important consideration stage, and sometimes they simply want more information about a product or service before making a decision. On these occasions, WhatsApp becomes the ideal space to resolve your customers' queries.
When a potential customer clicks on your WhatsApp ad, it opens the door to a conversation with a human agent or chatbot. This interaction gives them the opportunity to get detailed information about a specific product or explore various available options.
Even depending on what they answer, you could easily suggest products or services that best fit their needs.
Click-to-click ads for WhatsApp start this conversation, but their potential goes beyond simply initiating contact. If the customer opts in to receive messages after clicking on the ad, i.e. accessing the famous “opt-in” , this allows you to send updates on products that may interest them.
5. Build trust and credibility
In today’s digital world, trust with customers is vital in marketing. Platforms like WhatsApp are key in offering quick and accurate answers to their questions. Automated tools, like chatbots, are powerful allies in addressing customer concerns.
Although it may seem counterintuitive or hard to believe, well-implemented chatbots can build credibility and trust among users. Imagine answering frequently asked questions before customers need to speak to an agent about availability, products, opening hours, and more.
Without a doubt, through automated responses you can demonstrate that your brand values their concerns and addresses them promptly – even if there is no agent available at the time. This prompt attention reinforces customer trust and demonstrates your commitment to their satisfaction.
By understanding and implementing the solutions that WhatsApp offers, businesses can build stronger and more successful relationships with an audience that already has a dominant preference for this messaging channel.
via GIPHY
As a business, it’s most important to connect with our audience where they are – in front of the screen chatting with friends, family or colleagues. And what does this mean? That’s where the magic happens! By using the platforms that are already part of their daily lives, we can speak to them more effectively and build much stronger connections with them.