Page 1 of 1

What is a real estate CRM: a complete guide

Posted: Wed Dec 04, 2024 10:12 am
by simabd255
Do you want to increase your real estate agency's sales and simplify your workflow?

If you're still managing your sales with an outdated system like Excel, you're losing time and profits. But there's an easy solution: use a CRM .

One of the biggest challenges for real estate companies in our region is to improve the performance of their sales teams.

In real estate, agility is crucial. Buyers and landlords are evaluating multiple offers at the same time. And they are looking for agile agents who will give them the attention they need as soon as they enter the sales funnel.

If you don't distribute your leads quickly and efficiently overseas chinese in uk data among your agents, you're giving your competition an advantage. With a real estate CRM, you can prevent this from happening. That's why it's the secret weapon for real estate agents to close deals.

It is an ally that allows you to visualize each lead that enters your funnel and automatically assign it to the appropriate agent.

And if you are a self-employed professional, a CRM will also help you sell more because:

It allows you to work in an organized manner.
It helps you advance potential tenants and buyers through the sales funnel.
In this complete guide to real estate CRMs, I explain:

What is a real estate CRM?
Why you should use a real estate CRM
What are the benefits of using a real estate CRM?
How to set up your real estate CRM
Which real estate CRM suits you?
The best integrations for a real estate CRM
Let's get started!

Image


What is a real estate CRM?
A CRM is a sales software that allows you to effectively manage:

The relationship with your leads and clients.
Your team of real estate agents.
In a real estate CRM you create a record of all your sales data. Including contacts with your clients (purchase history, email messages, etc.). This way you can:

Prioritize the most lucrative relationships.
Define your sales funnels well (residential sales, residential rentals, corporate sales, corporate rentals...)
Define strategies to retain more customers.
Increase your income.
In addition, it makes managing your agents easier because you can:

See the evolution of your deals in real time.
Analyze your performance.
Assign tasks based on your availability.
Share key s

When someone fills out a form on your website, writes to you on WhatsApp or contacts you on a real estate portal, their data is automatically integrated into your CRM. From there, you can assign them to the right agent and all communications you have with that lead will be recorded.

You can divide your leads in your CRM according to the criteria you prefer. And you can see where each one is in the funnel to which it belongs.