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Contents hide
1 Simple Sales Reminder Letter
2 Bold and Imaginative Email
3 Email with a free gift
4 Email with VIP access to Black Friday
5 A humorous letter about "Black Friday"
6 Urgent email
7 Email "against the grain"
8 Product Personalization Email
9 5 Black Friday Email Templates You Can Schedule Right Now
9.1 Black Friday: Sale Announcement
9.2 Black Friday: In-Store Details
9.3 Start of "Black Friday"
9.4 Black Friday Sale Ends
9.5 Cyber Monday Announcement
10 Don't Forget About Email Automation on Black Friday
11 Start Running Email Campaigns on Black Friday
11.1 Related publications:
Simple Sales Reminder Letter
Topic: Black Friday Sale Continues - Up to 30% Off!
What is it: A simple yet well-designed email from BAGGU announcing store-wide Black Friday deals.
Why it works: This email is to the point, but it’s delivered in a fun and on-brand way. It clearly announces BAGGU’s ongoing Black Friday sale and includes a call to action . All the information a shopper needs is included, including how much to spend to unlock discount tiers and when free shipping will be activated. Simplicity is often best.
How to do it: Use the same simple approach for your Black Friday email campaigns. Clearly state the subject line about the sale or discount, and include a call to action that takes customers to a landing page with the discount.
Bold and imaginative email
Topic: Black Friday! 30% off everything
What it is: Rifle Paper Co. uses an eye-catching image to advertise its Black Friday weekend sale.
Why it works: Rifle Paper Co.'s fun illustrations really stand out from the other sale ads that flood shoppers' inboxes during the holiday season. The text portion of the email is limited, simply letting people know what discounts they can expect and where to get them, leaving the illustrations to take center stage.
How to do it: Start using illustrations and unique images in your Black Friday email campaigns, especially if the style fits your brand’s visual identity. It’s important to keep the most important information above the fold.
Email with a free gift
Theme: Black Paisley
What it is: Nice Laundry is offering customers a free gift with every order on Black Friday.
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Why it works: Customers are drawn to Nice Laundry by the promise of a free gift, which gives the company an opportunity to showcase other products in its catalog. The email design is simple and effective, and the high-quality product image does all the work.
How to do it: You can still participate in a Black Friday email campaign even if your business doesn’t typically discount or you can’t afford to lower your prices. Offering a free gift with a minimum purchase is easy in Shopify or with an app from the Shopify App Store. Black Friday sales give you a reason to connect with your customers, so send them an email with an offer you’ve created. Keep your emails simple — when it comes to copy, less is often more.
Black Friday VIP Access Email
Subject: Hello VIP! Black Friday starts NOW
What it is: Baublebar is offering its loyal customers an early start to their Black Friday celebrations by giving them an extra discount.
Why it works: Black Friday weekend is a great time to attract new customers and build brand awareness , but Baublebar uses the opportunity to spoil its existing customers. Making sure its most loyal fans are happy before pushing out more general Black Friday campaigns helps retain customers and increase satisfaction. It can also give a boost to sales and brand buzz.
How to do it: Create an email campaign specifically for existing customers that invites them to participate in the Black Friday deal before it officially starts. Offer them a big discount and a limited amount of time to make a purchase. Shopify Academy Course : Ecommerce Email Marketing 101 Ecommerce expert Drew Sanocki shares his method for running automated email marketing campaigns that build relationships and drive sales.
A humorous letter about "Black Friday"
