Case. Results of promoting a detox product brand in 2 months of SMM campaign
Posted: Wed Dec 04, 2024 10:22 am
Today in the "Cases" section we will introduce you to the resultspromotion in social networksbrand of detox products.
Detox programs are a set of products that provide usa student mobile number lead cleansing of the body from toxins. The client needed to get maximum coverage on social networks and increase brand awareness.
Tasks set for the Artjoker team:
Launch a new brand into the market
Increase brand awareness
Build platforms for interaction with target audiences
To achieve the set goals, the following was implemented:
Branded pages on Facebook and Instagram have been created and designed
Content that is relevant and interesting to the target audience has been published
Giveaway competitions were held
Opinion leaders involved
Targeted advertising launched on Facebook
Regular content filling, design with thematic and near-thematic hashtags
Redirected traffic from social networks to the site
Interactive online showcases have been implemented within the Facebook social network
Results:
Thanks to the launch of the SMM campaign, the growth of subscribers on the client’s business pages, over a two-month period of active work, amounted to:
3755% and 2017% on social networks Facebook and Instagram, respectively
3.11% conversions from social media
To achieve these indicators, the following SMM tools were used:
targeted advertising
opinion leaders with a high concentration of target audience among their subscribers were attracted
manual targeting
competitive activity
Results of the competition activity on Facebook
By launching contest posts on Facebook, organic like growth reached 120% of initial daily growth rates.
Case. Results of promoting a detox product brand in 2 months of SMM campaign - image
Case. Results of promoting a detox product brand in 2 months of SMM campaign - 2 - image
At the same time, the overall reach increased after the launch of the competition activity and became equal to the figures for paid advertising.
Case. Results of promoting a detox product brand in 2 months of SMM campaign - 3 - image
Advertising campaign on Facebook business page
Ads used in the advertising campaign:
Case. Results of promoting a detox product brand in 2 months of SMM campaign - 4 - image
Case. Results of promoting a detox product brand in 2 months of SMM campaign - 5 - image
Thanks to the correct selection of the target audience, in 1 month of targeted advertising we received:
subscriber base growth by 53%
Subscription 71% of Facebook users from the total number of those who clicked on the ad
subscriber cost 14 cents
Working with Influencers on Instagram
During the active SMM campaign, more than 10 opinion leaders with subscribers from the target audience were attracted. This tool became one of the main ones for the active promotion of the new brand on the market. Thanks to this, it was possible to achieve the desired positioning and successfully launch the product on the market.
Case. Results of promoting a detox product brand in 2 months of SMM campaign - 6 - image
As a result, the brand, which appeared on the market just six months ago, has taken the leading position in terms of activity on social networks among the top Ukrainian brands of detox products.
Detox programs are a set of products that provide usa student mobile number lead cleansing of the body from toxins. The client needed to get maximum coverage on social networks and increase brand awareness.
Tasks set for the Artjoker team:
Launch a new brand into the market
Increase brand awareness
Build platforms for interaction with target audiences
To achieve the set goals, the following was implemented:
Branded pages on Facebook and Instagram have been created and designed
Content that is relevant and interesting to the target audience has been published
Giveaway competitions were held
Opinion leaders involved
Targeted advertising launched on Facebook
Regular content filling, design with thematic and near-thematic hashtags
Redirected traffic from social networks to the site
Interactive online showcases have been implemented within the Facebook social network
Results:
Thanks to the launch of the SMM campaign, the growth of subscribers on the client’s business pages, over a two-month period of active work, amounted to:
3755% and 2017% on social networks Facebook and Instagram, respectively
3.11% conversions from social media
To achieve these indicators, the following SMM tools were used:
targeted advertising
opinion leaders with a high concentration of target audience among their subscribers were attracted
manual targeting
competitive activity
Results of the competition activity on Facebook
By launching contest posts on Facebook, organic like growth reached 120% of initial daily growth rates.
Case. Results of promoting a detox product brand in 2 months of SMM campaign - image
Case. Results of promoting a detox product brand in 2 months of SMM campaign - 2 - image
At the same time, the overall reach increased after the launch of the competition activity and became equal to the figures for paid advertising.
Case. Results of promoting a detox product brand in 2 months of SMM campaign - 3 - image
Advertising campaign on Facebook business page
Ads used in the advertising campaign:
Case. Results of promoting a detox product brand in 2 months of SMM campaign - 4 - image
Case. Results of promoting a detox product brand in 2 months of SMM campaign - 5 - image
Thanks to the correct selection of the target audience, in 1 month of targeted advertising we received:
subscriber base growth by 53%
Subscription 71% of Facebook users from the total number of those who clicked on the ad
subscriber cost 14 cents
Working with Influencers on Instagram
During the active SMM campaign, more than 10 opinion leaders with subscribers from the target audience were attracted. This tool became one of the main ones for the active promotion of the new brand on the market. Thanks to this, it was possible to achieve the desired positioning and successfully launch the product on the market.
Case. Results of promoting a detox product brand in 2 months of SMM campaign - 6 - image
As a result, the brand, which appeared on the market just six months ago, has taken the leading position in terms of activity on social networks among the top Ukrainian brands of detox products.