Advertising campaigns: do them in-house or hire an agency?
Posted: Wed Dec 04, 2024 10:29 am
We've previously talked about the impact that digital advertising campaigns have on your company's growth, but when you get started, the question arises as to who should be responsible for this effort. Among the options, you can do it yourself, hire one or more people to do it in your company, or hire an agency. Below, I'll tell you some points that I recommend taking into account when choosing the person responsible for your digital advertising campaigns: should you do it in-house or hire an agency?
Experience
While an agency may not be an expert on your products and/or services at first, they have a knack for quickly adapting and learning about your industry and how everything works , from processes, seasonality, expansion plans, and new products. Their experience with advertising platforms and constantly creating and optimizing campaigns will help improve performance, and they will also be able to try new approaches that you may not have thought of.
Additionally, once they know your company and your clients, based on their experience, they will recommend the ad platforms and formats that make the most sense to achieve your business objectives.
Time invested
As I mentioned before, the agency will need to learn about your company at the beginning, however, once they are aligned with the message and tone of communication that you seek to give, they themselves will be in charge of carrying out and optimizing the campaigns with different strategies , so that you only get involved in issues of message approval and performance communication with the list of bhutan consumer email sales team, since it is very important that marketing and sales are aligned on the quality of the leads generated.
New ways to advertise yourself
Hand in hand with the previous point, the agency will save you time when it comes to updating you, since it is their duty to know the new formats offered by platforms such as Google, Facebook, Instagram, LinkedIn, or even new places like TikTok, since they are constantly evolving.
The agency will be responsible for recommending and implementing different strategies such as traditional ads that take you to a landing page, or filling out a form within it, the use of new extensions, or more robust campaigns with intelligent learning, so it is a great opportunity to take advantage of that time in other strategic decisions for the business.
Constant creativity
One of the great advantages of hiring an agency is that you have access to a larger number of people who can add their creative touch to the messages your ads need . Instead of being limited to what you think, you can listen to different ideas that, with an aligned message, allow you to experiment with different approaches that help your advertising campaigns achieve optimal performance.
Remember that people are changing, and while a strategy may work today, it may not work tomorrow, so it is necessary to adapt as soon as possible, either with different formats or attractive messages.
Profitability
When evaluating both options, it's important to consider the cost of both. If you're looking to have your marketing efforts done in-house, meaning you want to have your own internal team with experience and diverse viewpoints running your campaigns, it will likely cost you more than hiring an agency, as you'd need at least a designer, programmer, digital marketing specialist, and perhaps a community manager.
By hiring at least one specialist member from each area, you lose a bit of creative variety, plus the team will probably want to grow financially over time, or, if someone quits, the learning curve about your company may suffer a bit. On the other hand, with an agency, once they understand your products and/or services, it is their responsibility to give you an aligned service for the duration of the contract, and it gives you access to a larger group of specialists dedicated to your company .
In conclusion, there are several reasons why it is advisable to have an agency handle your advertising efforts, in addition to the fact that they will have a less cyclical and more objective point of view on what works with the market and not just what is believed as a company.
Experience
While an agency may not be an expert on your products and/or services at first, they have a knack for quickly adapting and learning about your industry and how everything works , from processes, seasonality, expansion plans, and new products. Their experience with advertising platforms and constantly creating and optimizing campaigns will help improve performance, and they will also be able to try new approaches that you may not have thought of.
Additionally, once they know your company and your clients, based on their experience, they will recommend the ad platforms and formats that make the most sense to achieve your business objectives.
Time invested
As I mentioned before, the agency will need to learn about your company at the beginning, however, once they are aligned with the message and tone of communication that you seek to give, they themselves will be in charge of carrying out and optimizing the campaigns with different strategies , so that you only get involved in issues of message approval and performance communication with the list of bhutan consumer email sales team, since it is very important that marketing and sales are aligned on the quality of the leads generated.
New ways to advertise yourself
Hand in hand with the previous point, the agency will save you time when it comes to updating you, since it is their duty to know the new formats offered by platforms such as Google, Facebook, Instagram, LinkedIn, or even new places like TikTok, since they are constantly evolving.
The agency will be responsible for recommending and implementing different strategies such as traditional ads that take you to a landing page, or filling out a form within it, the use of new extensions, or more robust campaigns with intelligent learning, so it is a great opportunity to take advantage of that time in other strategic decisions for the business.
Constant creativity
One of the great advantages of hiring an agency is that you have access to a larger number of people who can add their creative touch to the messages your ads need . Instead of being limited to what you think, you can listen to different ideas that, with an aligned message, allow you to experiment with different approaches that help your advertising campaigns achieve optimal performance.
Remember that people are changing, and while a strategy may work today, it may not work tomorrow, so it is necessary to adapt as soon as possible, either with different formats or attractive messages.
Profitability
When evaluating both options, it's important to consider the cost of both. If you're looking to have your marketing efforts done in-house, meaning you want to have your own internal team with experience and diverse viewpoints running your campaigns, it will likely cost you more than hiring an agency, as you'd need at least a designer, programmer, digital marketing specialist, and perhaps a community manager.
By hiring at least one specialist member from each area, you lose a bit of creative variety, plus the team will probably want to grow financially over time, or, if someone quits, the learning curve about your company may suffer a bit. On the other hand, with an agency, once they understand your products and/or services, it is their responsibility to give you an aligned service for the duration of the contract, and it gives you access to a larger group of specialists dedicated to your company .
In conclusion, there are several reasons why it is advisable to have an agency handle your advertising efforts, in addition to the fact that they will have a less cyclical and more objective point of view on what works with the market and not just what is believed as a company.