Also, track which links are getting clicked.
Posted: Wed Dec 04, 2024 10:35 am
Email marketing and CRM stats dashboard overview with Brevo.
Keep an eye on key email marketing metrics like open rates, bounce rates, and click-through rates. If open rates start to drop or bounces are on the rise, that’s a red flag that something’s off with your deliverability.
If engagement is low, your emails might be landing in the wrong folder.
Sending to even one spam trap will instantly damage your Advertising Phone Number Data reputation and cause serious deliverability issues. This usually means you’re engaging in email address harvesting (an illegal practice) or your list hygiene practices are weak. Either way, ISPs aren’t going to deliver your email
This is why cleaning your list regularly is key, as it helps you steer clear of these traps.
2.
7. Avoid spam trigger words in email content
Spam complaints are the most common reason for inbox placement issues. Every time a subscriber reports an email as spam, a complaint is recorded by the mailbox provider spam filters. If complaints exceed a certain percentage, all future campaigns bypass the inbox and are sent directly to spam.
When the email provider receives an email, it checks the subject line and content for spam words and phrases. It’s best to avoid the following practices in your email copy so you don’t get caught in a spam filter:
Writing in all caps
Using too much punctuation (i.e. overuse of exclamation points)
Using red font
Overuse of spam words (free, cheap, bargain, $$$, bonus, urgent, don’t wait!, etc.)From Black Friday to Christmas, the holidays are an important opportunity for businesses. This year, engage holiday shoppers and turn them into loyal customers. Make your brand stand out with memorable holiday marketing campaigns from posters and videos to email marketing.
Here are a few examples and strategies to inspire your holiday marketing efforts.
1. Start your holiday campaigns early
Don’t miss out on the chance to connect with customers. Launch your holiday marketing campaigns early. Be sure to let customers know about your holiday promotions well in advance.
Share holiday sale teasers. Offer exclusive access to holiday deals. Or build anticipation for the discounts to come.
Check out this early Christmas email campaign example from Boohoo:
This holiday campaign by Boohoo is an example of festive advertising. It shows a woman wearing a green puffy jacket and the title says "Christmas has come early".
Keep an eye on key email marketing metrics like open rates, bounce rates, and click-through rates. If open rates start to drop or bounces are on the rise, that’s a red flag that something’s off with your deliverability.
If engagement is low, your emails might be landing in the wrong folder.
Sending to even one spam trap will instantly damage your Advertising Phone Number Data reputation and cause serious deliverability issues. This usually means you’re engaging in email address harvesting (an illegal practice) or your list hygiene practices are weak. Either way, ISPs aren’t going to deliver your email
This is why cleaning your list regularly is key, as it helps you steer clear of these traps.
2.
7. Avoid spam trigger words in email content
Spam complaints are the most common reason for inbox placement issues. Every time a subscriber reports an email as spam, a complaint is recorded by the mailbox provider spam filters. If complaints exceed a certain percentage, all future campaigns bypass the inbox and are sent directly to spam.
When the email provider receives an email, it checks the subject line and content for spam words and phrases. It’s best to avoid the following practices in your email copy so you don’t get caught in a spam filter:
Writing in all caps
Using too much punctuation (i.e. overuse of exclamation points)
Using red font
Overuse of spam words (free, cheap, bargain, $$$, bonus, urgent, don’t wait!, etc.)From Black Friday to Christmas, the holidays are an important opportunity for businesses. This year, engage holiday shoppers and turn them into loyal customers. Make your brand stand out with memorable holiday marketing campaigns from posters and videos to email marketing.
Here are a few examples and strategies to inspire your holiday marketing efforts.
1. Start your holiday campaigns early
Don’t miss out on the chance to connect with customers. Launch your holiday marketing campaigns early. Be sure to let customers know about your holiday promotions well in advance.
Share holiday sale teasers. Offer exclusive access to holiday deals. Or build anticipation for the discounts to come.
Check out this early Christmas email campaign example from Boohoo:
This holiday campaign by Boohoo is an example of festive advertising. It shows a woman wearing a green puffy jacket and the title says "Christmas has come early".